Do’s an Don’ts in web video

[Bradley]

[John]

Do:

– Keep it short

– Make the first 10 seconds as gripping as possible

– Audio is sometimes more important than video – ears become offended much quicker than eyes.

– You may think that HD is amazing but not everyone can stream it quite so easy (offer alternatives if you are not using YouTube)

 

Don't

– Do not shoot against an off-white wall (it always looks unprofessional)

– Do not over-brand your video or message (people don’t feel comfortable when they are having things forced upon them)

 

I look forward to hearing more 🙂

 

iamJohnBarker

[Aviv Vana]

Don't underlight

Don't be impatient to find a normal background and non distracting

Don't be a perfectionist – Just do it – it's a web vieo and nobody expects it to be perfect

 

Do – know what you are going to say so you are not thinking the entire recording

Do – make sure you have quite area you are recording in.

 

Everything depends on what the purpose is of course.

 

Good luck.

[Bradley]

Do

–  keep accurate notes of all shots,to ensure continuity

–  more is better when it comes to B roll

–  use H-264 codec this is a web friendly codec unlike some

Don't

– use a phone camera if you want quality video

–  use a camera that cannot  shoot in low light

– over use graphics

[Mike Wilhelm]

Do – Pay close attention to your audio.

 

Don't – Hold your phone vertically when shooting video!

[aburke3]

Do – Upload to YouTube (they have quite a large community).

 

Don't – Upload only to YouTube. Pick another favorite destination, and upload there too. Hopefully it's a destination that's different… based on video player features, or a more niche viewing audience, or interactive features. Flickr, SmugMug, Vimeo, Animoto, iTunes and Socialcam come to mind.

 

-Andrew

[Author]

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