This is a promo about "Big Muscle Guy," not about "Leomicci." Your first five shots are closeups of an athlete, shown without context, devoid of any information. Then we see a name on a slightly moving black background. No indication of what that name means or whether it is in some mysterious manner connected with Big Muscle Guy.
Then a shot of BMG reaching for weights, followed by a CU of jacket being unzipped — a jacket we've never seen before, have no reason to associate with Leomicci, and can't figure out why it appears at this moment when every shot of BMG to this point shows him in a tank top. Then we cut back to weight lifting.
Shot of BMG from behind in chair; CU of face again, followed by shots at railing, none of which show the jacket, which I assume is the product, full length.
It's a mish-mash of images, none of which feature the company or product you're promoting, and none of which tell a story.
The "music" is a complete downer; it doesn't convey the strength of your actor and his activity for me and it does nothing to punch the product/company.
If you were Leomicci would you pay hundreds of dollars a second to put this ad for your company on TV?
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