Camera for corporate promotional video

Viewing 4 reply threads
  • Author
    • #84799

      My company wants to produce a promotional video on the lines of this example


      What camera/lens suggestions should I look out for?


      Many thanks

    • #211619

      Hi morecw – It really depends on your budget.  Your example appears to have been shot with a large sensor, high resolution camera with zero moire (as seen on the subject's tie).  There are several cameras, from $15,000 down to $2000, that could do this job, e.g.:


      Canon C300 with Canon 24-70mm f2.8L lens – $12,999.  This is a Super 35mm camera from Canon.  It has a 4K sensor, but is limited to 1080p recording.  Excellent Canon color, small handheld form factor.  Here is what this camera can do:





      Sony PXW-FS7 Super 35mm camera with 28-135mm power zoom – $10,499.  This camera has 4 times the resolution of the Canon and a built-in shoulder mount.  Here is what it can do:





      Blackmagic URSA Super 35mm camera with Canon EF mount – $5995.  This camera is the least expensive Super 35 camera on the list, records to Ultra High Definition 4K RAW and is a very good value for the money.  You will need to add something like a $1849 Canon 24-70mm f2.8 lens to go with it.  Here is what this camera can do:





      At the low end of the budget range, you might want to consider a mirrorless camera such as the $2498 Sony A7s with a $1198 Sony FE 24-70mm f4 lens – or the $2398 Panasonic GH4 with a 12-35mm f2.8 lens.  The Sony has the largest sensor on the list and the shallowest depth of field, but is limited to 1080p internal recording.  The GH4 has 4 times the resolution and costs less, but its sensor is the smallest.


      Here is what the A7s can do:





      Here is what the GH4 can do:





      Hope this is helpful and good luck with your project!



      Hybrid Camera Revolution



    • #211635

      How experienced is the corporate team at producing video? It might be cheaper to hire someone to produce the video for you. If the corporate team isn't experienced, the end result will almost certainly be better.

    • #211640

      I second Hiker's suggestion as well as…

      How much time are you willing to spend before you even touch the record button?

      As for the video portion, what wll be the intended audience and where are the going to see this?  Web only or on the big screen?

      After amswring a hundred "Whys?" you may find your answer to your hardware question.

    • #211699

      Without knowing your budget it's really difficult to recommend something. There are just so many options out there.

Viewing 4 reply threads
  • The forum ‘Professional Camcorders’ is closed to new topics and replies.

Best Products


Need help making a stellar first video?


Download our free eBook with 8 tips to get on the right track and create a video that you can be proud of.



Given away to one lucky winner

Competition is open worldwide