Videomaker – Learn video production and editing, camera reviews › Forums › Technique › Editing › Best practices in video editing
- March 4, 2014 at 8:32 PM #73901ivanwakeupParticipant
When it comes to editing video, there are several things you should keep in mind to ensure your product is congruent with your brand. One of the most important techniques that can save you time and money is repurposing existing content. A Videographer has the ability to add a refreshing twist to content simply by reusing material that he has already produced.
In addition to restructuring content, in media production it is pivotal to ensure that your custom production is consistent with previous work. It will be hard for you to build your brand and make a name as a producer if people can’t recognize the work you’re putting out. This holds true whether you are producing wedding videos, music videos, or short film production—making your work noticeably consistent will have a large impact on building your following.
Focusing on the needs of your consumer is also crucial in producing a polished product. How do you want to connect with your audience? What purpose is your material going to serve? What people are going to be seeing it? These are the types of questions you should be asking yourself as a film editor. If you’re still a small, independent film producer start focusing on integrating these questions into your production process now—that way production will be much more streamlined for you in the future.
Don’t be afraid to get your feet wet. It is tough to gauge what your audience is going to respond to—so you need to be willing to try things you might not feel comfortable with. If you’re trying new things, pushing content, and putting in the effort—the following will come. Don’t just put content out there for the sake of putting content out, but do be willing to try something outside of the norm. Those who make it are those who are willing to experiment!
Finally, collaborate on your custom video. Make friends with individuals who share the same passion for editing film as you, and learn from them! Be willing to share your content with them as well. Look at what they are doing right, and do some of that yourself. On the flip side—learn what not to do from them.
These are just a couple of the best practices for video editing. If you abide by these guidelines, you’ll be well on your way to building your brand in video production!
if you check out our website, we frequently update our blog with things we've learned in the industry. you can also see some of the projects we've worked on in our video section!
- March 5, 2014 at 7:48 AM #209948
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