The 2024 NAB Show New York is set to kick off, hosting thousands of video professionals in the media capital of the world. Attendees will have the opportunity to ask media leaders questions, network and get hands-on experience with new technologies.
This year’s show will focus on the many tools, technologies and strategies that are evolving the entire landscape of video production. But that only scratches the surface of what the 2024 NAB Show New York has in store.
Let’s take a look at what you can expect from the 2024 NAB Show New York.
When and where is it?
Just like last year’s event, the 2024 NAB Show New York will be held at the Jacob Javits Convention Center in New York City. The exhibits will be open from Oct. 9-10, while the education events will be held from Oct. 8-10.
Exhibit Hall hours:
- Wednesday, Oct. 25, from 10 a.m. to 6 p.m.
- Thursday, Oct. 26, from 10 a.m. to 5 p.m.
Why New York?
To many in the industry, New York City is the undisputed media capital of the world. In NAB’s own words, it’s “where cultures, creativity and commerce converge to redefine broadcast, media and entertainment.” Not only is New York City home to some of the most notable television studios in the world, but it’s also the largest media market in North America. Thus, New York City is a connection point for professionals in the industry. It’s also where innovations and ideas in the space are shared with the industry and the masses. New York City is at the center of it all, and so is NAB 2024.
The three pillars of the 2024 NAB Show New York
This year, NAB 2024 in New York City is centered around three key pillars: Create, Connect and Capitalize. Let’s go over what each pillar entails.
Create
The Create pillar covers everything from preproduction to postproduction in the video industry. In the Create Zone of NAB, attendees will have access to all the latest tools in video production. They will also learn key strategies for mastering their craft and optimizing their workflows.
The Create pillar will feature many events focused on topics like the technology that’s pushing the future of cinema. The program will also touch on AI’s influence on the entertainment industry, as well as the basics of film capture and the path to success for podcasters. This pillar will cover a variety of additional topics, including how AI is evolving production, streamlining workflows with hybrid studio and office operations and new and creative content strategies to engage fans.
Connect
The Connect pillar deals with everything that comes after you complete your project. With cloud computing and media infrastructure expanding what is possible for video production companies, attendees will learn what they need to boost production productivity. They will also have the opportunity to try cutting-edge tools that are making content distribution easier. Some of the key trends discussed in the Connect pillar will include how AI is being integrated across products and platforms to boost efficiency, as well as the acceleration of ATSC 3.0 and how to reach audiences in a world of social influencers.
Capitalize
Last but not least is the Capitalize pillar. Here, attendees will receive strategic solutions and see how next-gen technologies can open new revenue streams. According to NAB, this pillar “is the place for people who want to perfect their go-to-market and monetization strategies.”
Several topics will be discussed here, including AI in business tools and monetization, the future of linear broadcast in a mobile-focused world, the continued expansion of audio entertainment and the growing practice of leveraging international content markets.
What is new at the 2024 NAB Show New York?
Although the venue is the same as last year, the 2024 NAB Show has quite a few new features this year. Let’s go over what those are:
The brand-new Creator Lab
This year, NAB New York features the Creator Lab, a new show floor event specifically centered on creators. It will focus on equipment, distribution channels and monetization techniques. Those who want to get into content creation will gain valuable experience and walk away with priceless knowledge about their craft.
Create Zone
NAB has another content creator-focused feature this year: the Creator Zone. Here, creators will have the chance to relax from the show and meet with fellow creators. In other words, the Creator Zone is the perfect place to expand your network. Additionally, there are theater sessions to add even more perks to the zone.
NAB will also host a Content Creator Party, offering more opportunities for creators to network.
The show’s highlight topics
Naturally, there’s a lot happening in the video industry right now. However, NAB New York has boiled those topics down into a few key conversations. While the show won’t be limited to only these topics, they will be some of the main subjects of the 2024 NAB Show New York.
AI
With the explosion of AI in practically every industry, video production is no exception. Speakers discussing AI will focus specifically on AI tools and efficiencies, deepfakes, disinformation and content security.
Live events
One of the core foundations of video production right now is live events. The technology professionals use in the live space is evolving, helping creatives deliver high-quality productions more efficiently. Attendees will get a chance to see the technology that’s pushing the boundaries of what we can expect from live event productions.
Creator economy
This year, NAB New York is focusing on content creators, with a variety of topics on the creator economy. Creators and brands will learn how to harness their fandoms and communities to further their standing in the creator economy.
Advertising
Another important topic at this year’s NAB New York show is advertising. This includes the importance of commercials, along with the boom of corporate videos and video marketing.
Audio entertainment growth
It’s no secret the podcasting space has grown in recent years. More and more podcasts are emerging, and for good reason — the market is booming. Thus, it’s a key topic at NAB New York. Speakers will discuss trends in podcasting, as well as the digital evolution from radio to podcasts.
2024 NAB Show New York is where content comes to life
This year’s 2024 NAB Show New York is shaping up to be not only informative but also important. With the emergence of new technologies, AI, and the digitization of workflows, it’s imperative for those in the industry to stay updated. The 2024 NAB Show New York will feature all of this and give attendees the chance to try these technologies firsthand. the event offers opportunities to expand your knowledge and skills. From hands-on experiences with cutting-edge tools to insightful discussions led by industry leaders, NAB Show New York is made to help you stay ahead of trends and tech innovations.
It’s also a great chance to network with like-minded individuals, share ideas and find inspiration for your next project. So, if you’re interested in the latest AI tools, advancements in live event production and podcasting, there will be something for you at 2024 NAB SHOW New York.
For more information about 2024 NAB Show New York and to keep up to date on all the events, you can head to NAB’s New York 2024 event site.
