It’s taken long hours of planning, shooting and editing, but with well-laid plans and flawless execution, you’ve created thirty seconds of advertising genius, right? Now it’s time to get the spot approved and on the air. In this final segment of the Making Commercials series, we discuss showing the finished spot to the client, making revisions, and creating deliverable formats for television and the web. Making a commercial is a long process, and these are the final steps before you see your finished product on the air.
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