Making Commercials: Forming Ideas

You’ve met with the client, toured the business, and have pages of notes. Now it’s time to take all that information and conceptualize a great commercial. In this segment we cover creating the concept, choosing a style of advertising, and pitching the idea to the client. Understanding these concepts will help you form a solid idea to get the go ahead from your client

Susan Schmierer
Susan is the Art Director at Videomaker and Creator Handbook Magazines.