There is a wide variety of different videos you can create for youtube. Deciding what type of content you can be passionate about will not only help guide the kind of content you want to create, but you’ll also be able to let your viewers know what to expect from you. We will be presenting a choice hierarchy along with some examples of types of youtube content. And lastly we’ll cover the amount of a time you’ll likely have to invest before you might see success.
Passion is infectious. Its been said many times: write what you know, and the world of youtube is no different. Make videos about your passion. Your passion for a subject is going to be the fuel that drives you to make your videos, as well as make people want to watch them.
If you make videos about what’s popular, but you really don’t care about it, you will lose interest in what you’re talking about and so will your audience.
Youtube is about you…
That means, create about things you love...
What are you passionate about?
Do you love cooking?
Maybe you love repairing old cars?
Do you love making short films with your pet iguana?
Whatever your passion is, no matter what you love, you can start making content about it on youtube.
We’re about to look at some examples of popular youtube categories. While we look at them, make sure to examine a few questions.
First, how much production is involved? Knowing what kind of time it will take to produce your video type will show you how much time you have to commit to your project.
Two, how frequently do they post? A consistent schedule will allow your viewers to know when to tune in.
Three, what are common subjects or themes?
Four, how popular is this style?
Five, how lucrative is this style?
Six, what are the most effective monetization strategies?
Let's take a look at a few examples of popular types of videos on youtube:
Personal video blogs or vlogs are simply just video blogs.
Videoblogs are one of the simplest videos to produce. Typically they are just a person in front of a camera, talking about any given topic. Jump cuts are the norm during these videos. The largest amount of time needed to produce vlogs is put into the preparation and research of the topic that one is vlogging about. As well vlogs are typically very inexpensive to produce, because of the lower overhead, the ability to profit is relatively high compared to the production cost.
Scripted episodic content is a scripted series published in installments. These require a lot more time to produce than many other video types on youtube. Scripts, actors, locations and heavy editing are required. These are on going stories, so the content needs to have a planned direction. Although these can be produced with efficiency at mind, remember, these are just internet tv shows. Scripted episodic content can be quite costly to produce. Hiring actors, a production crew and writers add in the location cost and the cost of equipment and it might make the overhead too high to be covered by the possible revenue stream created by it. A need to diversifying the revenue through merchandise, product placement and other revenue possibilities might be necessary to cover the increased cost of production to assure profit.
Music videos are a great tool for a musician or artist to promote their music. The production time for a music video can be from very little to many many hours. The concept is key to the amount of production time. A simple idea could be very simple to produce, however sometimes simple isnt easy, or requires a lot of skill to pull off. On the flip side of that, if the song requires a dynamic edit, you could be looking at hundreds of cuts in just one 3 minute song. That many cuts could require endless amounts of locations, b-roll and on camera talent. What it really comes down to is if you want a flashy video, cutting on every beat, or you want some kind of conceptual video that requires a lot of planning. Pulling off a music video, and doing it well will require great planning and a good idea.
Profit making through music videos will depend greatly on the quality and success of the song you are making the video for. Typically music videos are made for promotion of a single or album. Because of this, the potential for profit will vary on how well the song takes off. In some cases, the video will bolster the success of the video, other times, nothing. However if you are producing the video for the musician that wrote it, then there should be profit in the production, through them paying you for your efforts. But if that’s the case then the artist owns it, so any ensuing profit from its success would be theirs. Hybrid deals where you continue to have a vested interest in the success of the song can be struck, then making you an investor in their product as well as them in yours.
Releasing a full length film to youtube is something of a new thing. The most notable being the interview. Although the interview was not filmed for youtube, it was inevitably released on youtube because of threats of annihilation from north korea. Full length films are no simple task. Even low-production full-length-films are still loads and loads of work. From script, to crew and edit, a simple film is only simple when compared to something like starwars. A huge undertaking with the opportunity of great reward. Many fail, and few succeed. As well there are very few success stories for those that release their feature on only youtube. The main reason for that is the cost of production vs the revenue opportunity on youtube. Although there is money to be made on youtube, it pales in comparison to the cost of making a full length feature. The large overhead required to make a film makes having a profit of any kind very unlikely.
Animated content, be it made with a computer or through more old school traditional processes. The amount of time needed to make animated content depends heavily on two diffrent things. One, the equipment you have to animate. Depending on what tools you have, animating can be simple. However, for most those tools require a big budget, but through new technologies animation is getting cheaper and easier to produce. Second is the length and quality of the animation. Long form is always going to take more production effort and time to produce, as well the more complex movements and environments of your video will require more time and resources. The key to profit with animation is keeping the cost down. And because you don't have on camera talent, getting voice actors to do voices for multiple characters will keep personnel cost low allowing better positioning for profit making. Animation software and re-using animated elements will help your ability to make more per video.
Educational videos are videos where the focus is to educate their audiences on a particular topic or subject matter. Production of education videos runs the full gamut from simple to complex, with a great dependency on what topic the video is educating on. A great deal of pre-production will be needed for educational videos. Articulate, accurate and properly organized scripts will greatly improve the ability for the video to properly educate the viewer. This requires research, fact checking and an overall vision of how the content will be presented to gain the most retention from the viewer. An education video can be made with very little personnel, maybe only one person. The cost is associated with how long it takes to prepare and produce the video, and if you are doing it yourself, keeping your overhead low, the possibility for profit is there, especially if its something that the world is looking to be educated about.
Instructional videos are videos that explain or showcase how to do something to a viewer. The amount of production for a how to video depends on what it is you're teaching, as well as how you are teaching it. It can be as simple as a vlog style how to on applying make up, all the way to something more complex like how to restore an old car. The amount of time it takes to produce will vary to how many steps and amount of time is required to do the thing you are instructing. Knowing what kind of how to videos are already available will assist when choosing the subject matter of your how to videos. Being able to get the most profit out of your videos will be dependant what videos are already available on that topic and how well they teach that subject. Finding a niche that has not already been done or done well will increase the possibility of profit. Making a how to video should have a relatively small cost to make. That being so, should make a low cost to profit margin that could equal a high pay back.
Becoming a success takes time. Youtube sensation smosh recommends making content consistently for at least 6 months.
Success on youtube also varies depending on the kind of content you want to make. Some people have seen immense success within their first year of creating videos, some it’s taken 7 years. Choose an amount of time you want to spend pursuing a goal, then when that time comes, assess your success in achieving that goal. This will help keep you on track of your goals, as well as give you a target to shoot for during the process.
Finding your focus will make hitting your goal a lot easier. Choosing what content type you want to produce and what time you have to offer to it will greatly help you achieve your goal and l help you develop your talents