If you don't tell the world that what you just made, the likelihood of it having much success being viewed is slim. It’s very important that you share your videos. However, in a world where everyone is trying to get their work seen, it can be challenging to get noticed. Cutting through the clutter and standing out will be key. Here are some best practices for sharing your videos.
Sharing videos on your social media is a great way to reach a your audience between video uploads. Share your videos but also remember to keep your audience engaged throughout the week. Post well wishes, share information about your industry, share the content that your followers are making. All of these things are in service of you being an active part of your follower’s social routine and part of their community.
Along with being able to share your video through youtube to both google plus and twitter, there are services that will give you the ability to share on most major social media sites all from one place. And in some cases, services like hootsuite, sproutsocial and buffer will offer analytics across platforms to give you a survey of all your efforts. The depth of the tools these services offer depends on the tier of membership you sign up for.
To pair with those tools, are strategies that will help you gain more reach and viewership. Things like re-sharing your video a few weeks after their first share to capture those that either overlooked your video, didn't see it in their feed or just to remind them that they missed it the first time through. A/b tests can also be fruitful. Changing your writing tactics like revising your title or description, or even testing out a different thumbnail to see if you can make the link more clickable.
A large portion of youtube videos views come from outside of youtube. Blogs and online communities are constantly looking for content to share that is relevant to their audience. If you know your video would be great for an already built in online community, share your video with them. When you’re sharing with them be sure to highlight the value you believe your video provides for their audience.
When sharing your videos consider your audience. If someone only talked to you when they wanted something, chances are you’re not going to look forward to hearing from them. Nurture all of your relationships and spend time supporting and engaging those you want to do the same for you. It takes time, but it is well worth it in the long run.
Don't limit sharing your content on just youtube. Harness the power offered through social media sites. Cultivate community through all of your reach. And lastly connect with those that have a greater or different reach yours while making sure your content is relevant to their audience. Doing these simple things will help build your audience and create a further and better reach.