Many people use that time and space at the end of a youtube video to thank their viewers for watching and to let them know how to keep in touch with them in between videos and what videos they should watch next. This is called an end card or end slate. In this segment we will share with you some tools and best practices for optimizing the end of your video.
One of the best ways to get your audience to interact with your videos is to, well... Ask them to. Giving a call to action at the end of your videos directs your audience exactly where you want them to go. Do you want them to subscribe to your channel? Ask them to. Do you want them to go to your other videos? Ask them to. You get the point. Use the goals you set as measures of success to choose the call to action you include.
The main thing to keep in mind with call to actions is to try to not ask your viewers for more than 2 things. If you ask them to do five things, they are more likely to do nothing.
Think of your endslate as your invitation to your viewer to keep watching. If you don't ask, you might be missing an opportunity to keep that viewer on your videos instead of someone else's. Lastly, both a call to action and posting with a regular schedule will grow your subscriber base as they will want to follow your work as you release it.