Knowing how to measure success early is important. We cover what metrics should be focused on to be able to deliver the best results.
Being successful is a relative term. Depending on the type of videos you are producing for youtube, the definition of success will differ greatly. So its important to determine what your measure of success is early on, so you will have a target to shoot for. Focusing your efforts right from the beginning will help you understand what it is you’re working towards.
There are many questions you should ask yourself, before you start that will help you discover how you want to conduct your youtube venture as well as give you a goal to reach for.
Do you want to hit a million views? Wanting to have a viral video should be everyone's goal, however, capturing what it takes to get a viral video is much like capturing lightning in a bottle; it’s all about timing. Unfortunately that timing is a mystery; there’s no real way to tell if your video will be at the right place at the right time, then seen by the right people and so on… instead choose a long term goal, built on hard work and quality content.
Do you want to cultivate an online community? Success is found more often in hard work than in luck. Building up a community isn’t an overnight thing. But if done right, will put you on your way to your 1 million views.
Will your video’s be used to direct traffic to your or another website? If the videos that you create for youtube are made to market something outside of youtube, a marketing strategy, along with a way to get a measureable results will be key to driving traffic off youtube and onto your associated page.
Do you want to create video content for your blog? Creating content to go with your blog will not only add another dimension to your blog, but will also support the information you're presenting.
And lastly, do you want to make a living based off your youtube content? There are many ways to profit from your content, directly from youtube is only one option.
Knowing what your goals are will help you focus your energy to achievements that are measurable, so you’ll know when you're on target.