June 5, 2011 at 4:48 PM #43333
Full, or part time, what is your number one money making gig? What percentage of your total video production income is derived from this category? Others? Mine are:
* funerals & memorials = 45 percent
* school events = 25 percent
* dance recitals = 12 percent
* community events = 6 percent
* web video for business = 6 percent
* weddings = 5 percent
* other = 1 percent
There are other incidental gigs, and sometimes there can be a higher average on any given month in one or more categories, but at the end of the year, for the past few years, this has been the case for my video production business. I no longer put forth a huge effort to generate wedding video production. Weddings continue to come via referrals from past clients.
June 5, 2011 at 10:31 PM #181801
A couple magazines eat up a lot of my time right now, then I get a few businesses and other jobs as well
June 6, 2011 at 6:50 AM #181802
EarlC, you’ve posted an interesting question… I’m (relatively) new to video for hire, doing mostly Real Estate videos, which is progressing to other areas. I’ve decided to pursue video production as a source of income.
In pursuing the funeral/memorial videos, do you market more to the end clients or to the funeral homes directly? This same question can be asked of the “school events” as well? Any insight would be greatly appreciated.
June 6, 2011 at 5:00 PM #181803
I often market directly to the funeral homes, churches, ministers and other officiants, and related service providers. It is much easier and more approachable than, for example, sending a direct-mail piece or making a phone call to individuals … ” So, when you die, if you’d like to preserve the memories of all the wonderful things that are said about you, my video company does funerals.” 😉 People individually aren’t too excited about end-of-life events, or preserving them … until it happens. I know you realize this, but was just trying for a bit of levity.
The primary hurdles in making ANY approach toward providing end-of-life related video services for the above establishments is tenacity, and once you DO break through their initial reluctance to listen to your spiel, then be prepared to be tested … tested for patience, tested for reliability, tested for just about every promise you might make. The family counselors WANT to KNOW you will be there for them no matter when, what time or where, and the only way you’re going to get them is by continually proving you CAN deliver WHEN they need you. In the early stages, slip up just once by not being able to deliver a service or product (memorial montages) and it can be a serious challenge to ever get them to use you again.
I’ve put all my experience into a resource package that has been rated outstanding by several persons who have acquired it. You can find “They Shoot Funerals, Don’t They” at Lulu.com where I offer the most complete funeral and memorial marketing and production resource available. Look it up by title, or by my name Earl Chessher, if curious.
June 8, 2011 at 12:24 AM #181804
turn key productions: 50 percent
in-house post-production: 25 percent
freelance editing out of house: 25 percent
June 21, 2011 at 6:14 AM #181805
80% : Wedding
I really need to expand various services… seriously.
June 21, 2011 at 10:34 AM #181806
June 21, 2011 at 1:58 PM #181807
And Funeral clients very rarely complain!!!
June 21, 2011 at 5:07 PM #181808
True dude, but they often have a LOT of family that has to be pleased with not only HOW I conducted myself during the services, but how I shot, how quickly I delivered and how I edited … MANY more to have to please than the B&G and their moms and dads. 😉
June 21, 2011 at 6:20 PM #181809
Most of my work is under “corporate video” and most of that comes to me for my skills as an editor. While I can go out and capture footage, I find my greatest pleasure coming from what happens after the filming. It also allows me the ability to use a large royalty free stock library I’ve amassed (video, stills, music, graphics, fx, etc…)and just do the voiceover/text and fill in whats still missing with my home grown “stock” video sequences and stills.
Plus this way if the footage sucks (happens more than you would believe – working on a project right now like this) I can just blame the videographer and become the hero and save the day with my cleanup skills, related stock or stuff I just go out and quickly tape myself.
June 23, 2011 at 1:59 PM #181810
Thank you, EarlC.
I came acrross this Videomaker site a couple days ago, and I found it very helpful for what I do.
I was surprised to know that there are many possibilities for videographers.
What a collection of in-depth articles your blog is, by the way.
I have a lot to learn!
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