I am new to these forums but I have scanned quite a bit of helpful threads
already and it looks like a nice place! With that said, let me explain a
little about my background and my problem. I started a videography /
editing business over a year ago, purchased a Panasonic HMC150 / good tripod
and partnered with a close friend and certified sound engineer. The
business is official and licensed, and I have a good editing rig. I have
been making videos for fun since 2006. During my first official year of
business I have shot 5 weddings, training videos and a "corporate
appreciation" video for two national and one local corporations.
Made two small business internet ads and numerous volunteer church stage
musical dramas and a few charity videos.
I did make a profit but nothing to live off of.
However now that 2012 has rolled around I have seen a dramatic decline in
securing clients. I have had about 5-6 wedding "probes," all of
which have ended with the brides phrasing " I will discuss this with my fianc
and get back to you," alas I never hear back. Before I secured all
the clients in 2011 I had a pretty crummy demo reel of the one free wedding I
shot and a few local for-fun gigs. Yet somehow I got all those gigs
previously mentioned. At the start of 2012, I updated my wedding demo
with three of the 2011 weddings and have secured no clients.
I am listed on many "free" websites, post weekly on craigslist,
and have done gigs purely for the word of mouth "payment" but none
are working. I have been approached by bridal expos wanting $500-$1000
per booth at their expo but that is a very large investment for where I
currently stand. I live in a capital city in one of the most populated
I price roughly $850 for a basic 6 hour / highlight video with professional
audio, and $1100 for the next step up. I
work extremely hard and have had no complaints from the weddings I have
shot. I would post my demo and website
but I really don't want prospective clients to stumble on this post for obvious
reasons, but as I had mentioned I did get a lot of gigs with a far worse demo
than I have up now.
Which leads me to my question.
Is the possible reason for this decline the seemingly assault of the
"Canon 5d / 7d" wedding market and brides are expecting all videos to
look like 5d's, or is it the recession and videography is the first to get cut? Is my HMC150 too "outdated"
now? Or am I simply charging too
much? I have shot two weddings for $500
each and believe me it is not worth it. Is
everyone feeling this pain this year?
How likely are you to get a client at these bridal expos, has anyone had any
success? Does anyone have any good other
affordable advertising tips? I really
can't afford much unless business picks up, the age old conundrum. Any help is