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Hey, it’s CK from b-side again, and I wanted to share a unique approach to film marketing that is currently being powered by our company. Four Eyed Monsters, the epitome of DIY indie film marketing and distribution, is being shown in its entirety for free one week only on YouTube. You can check out all the details here:
You’ll see that Spout.com is offering to give the filmmakers – Susan Buice and Arin Crumley – $1 for every fan that signs up on their site. More importantly, b-side is the partner that is enabling Susan and Arin to generate substantial returns on the YouTube promotion via sales of DVDs, DRM-free digital downloads and merchandise bundles on http://www.bside.com.
If fans like the film on YouTube, they can click on the DVDs/Downloads link on the page and purchase. 50% of the profits go to the filmmakers…which will get them out of debt even faster!
So check it out, and think about how this model might apply to one of your projects….the Four Eyed Monsters team will be posting a podcast soon about their distribution experience with b-side…I’ll make sure I share that with all of you as well. Thanks!
This campaign has been so successful for the filmmakers that they have decided to extend their YouTube exhibition through August.