Videomaker – Learn video production and editing, camera reviews › Forums › General › Video and Film Discussion › Soft ‘Sell’ Advertisement / Documentary
- May 6, 2010 at 3:17 PM #48684
The days of 100% ‘in your face’ ads are coming to a close. Not that that stuff worked well anyway. What’s happening now is a new version of the ‘Soft Sell’ style of advertisement. Now films and videos on what would seem to be a completely unrelated subject are now vehicles to ‘alert you to a product’ on a near unconscious level. In the very well done documentary ‘Up There’ by Malcom Murray you can see the power of the Soft Sell at it’s best. Check it out….
- May 7, 2010 at 12:12 AM #199638
nice shooting. BORING editing though.
- May 7, 2010 at 1:15 AM #199639
You think so huh? As a ‘quiet’ piece I thought it was appropriate for the pace they had established. Why do you believe the editing was boring?
- May 7, 2010 at 5:08 AM #199640
i felt the pace was way to slow. this could easily be cut in half without it feeling rushed. Also, it seemed like it didn’t have a point. It’s obvious they’re talking about painting ads on walls, but why. To me it felt like they were rambling. And the interview sound bites seemed to be kinda random too
- May 7, 2010 at 5:27 AM #199641
“…it seemed like it didn’t have a point.”
Other than being a subliminal ad for beer, the ‘point’ I got from it was not so much that they were just ‘painting ads on the wall’ but that their craft is dying. In spite of it being easier and less expensive (probably less environmentally friendly) to do the work on vinyl, they still put up giant ads roughly the way it was done for the last 100 + years.
The pacing was ‘slow’ because their work is slow and methodical. Not to mention, they told you ‘why’ as they love their work and wouldn’t want to do anything else. As for the ‘soundbites seeming random’, I didn’t get that. You got the progression of their art and how it takes years before they ever get their hands on a brush then years more before they ‘get to be good’.
I found it really refreshing to see that there are still some crafts out there that one would have to dedicate a considerable amount of time to learn and hone their skill. Today everything moves so quickly, you rarely have time to fully absorb and perfect a skill before you have to transition 6 more times into ‘upgrades’.
Now, the ‘why’ I was looking for but didn’t get was why would businesses so focused on ‘the bottom line’ choose a hand painted mural (which was beautiful BTW) over a quick and less expensive vinyl print. As for being ‘shorter’ this is one of those times where I’d have to say that cutting it down wouldn’t have made it better. I think it was ‘just long enough’.
Heck, they’re in your city I figured you’d give the painters more props! I do agree with you about how well they shot it. I couldn’t find any info as to what they shot it with.
- May 7, 2010 at 6:04 AM #199642DarylParticipant
Ahh cool I like it reminds you of a time when things where built with pride and built to last. Nowadays everything is quick and fast and cheap. I remember when I was a kid getting that metal tonka truck indestructible the other day bought my son a toy truck lasted one hour. Good Job on the video I liked it
- May 7, 2010 at 12:33 PM #199643Grinner HesterParticipant
the time lapse spot turned out nice. It was kind of cool to see this so long after the spot itself.
- May 7, 2010 at 12:45 PM #199644
points well taken, Composite. Maybe my attention span is too short….like all the other kids these days
I don’t think they’re in my city though. That nice establishing shot in the beginning definitely isn’t Philly, which is where i used to live(and wish I still did), and DC doesn’t have sky scrapers
- May 7, 2010 at 3:46 PM #199645
Why did I think you were in NYC?
- May 7, 2010 at 4:35 PM #199646
“Heck, they’re in your city I figured you’d give the painters more props!”
- May 22, 2010 at 5:14 PM #199647CraftersOfLightMember
I found this to be a great documentary on an art that is going the way of the paper newsprint. The pacing, to me, was very well done. I hadno idea what I was about to see when I started it and was left with wanting to know more abouthow these guys turned out. I felt both their pride and fear in their art-form and where it was heading.
The audio pauses were well placed allowing you to reflect on what was just said, instead of being hit with rapid-fire comments, giving their shared thoughts, experiencesand feelingsmore impact. It also gave you time to focus on the visuals as well.
Thanks for sharing.
- May 22, 2010 at 6:43 PM #199648pseudosafariMember
I can see why people would say it was too slow, but I kinda like the pace, too. It seemed appropriate IMHO given the subject matter. It left me thinking that “up there’ the pace is slow, while “down there” the pace is frantic (with fights, shootings, traffic, etc.) Neat film!
- May 22, 2010 at 7:00 PM #199649
Wow, I had forgotten about this one. Glad you guys are still getting something out of it.
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