Videomaker – Learn video production and editing, camera reviews › Forums › Specialty Topics › Commercial Video › selling videos online
- May 10, 2011 at 1:16 AM #47344
I moonlight as an event videographer. Mostly school productions. I have been producing and selling my videos the old-fashioned way burn to DVD, duplicate, package in jewel cases, and ship or hand-deliver to customers.
Now I’m thinking of eliminating the discs and putting the video image on a web site where customers can purchase and download.
Has anyone out there in the event videography business gone online with their sales? What’s the best way of setting it up?
My major reservation about going online: Are the potential customers comfortable with buying a video online, or we stuck with discs for a few more years?
Look forward to hearing your responses.
I can’t remember the last time I mastered to tape. All of my work has been distributed online for many years. I changed nothing as far as billing. It’s still by the hour or at a flat rate for the whole enchelada. I just email a link now instead of dropping something at fedex.
I should add that I sell 30 to 150 videos per event, so I would have a fair amount of traffic going to a web site to
buy and download. Is it better to go with a web service to handle transactions, or can this sort of online transaction be handled on a website I set up and manage.
no reason ya cant just add a paypal button, imo.
Are you thinking about an on-demand type service or just letting them have a digital file that can be duplicated and distributed (pirated) easily. that’s the rub for me. there are some on-demand services but their monthly fee is pretty steep, and I do have reservations about piracy for the docos I make etc. that’s why I still sell via DVD.
Would love to find an affordable on-demand service, but my doco is very niche and not a big money maker. Hoping the next couple are more widely desired. 😉
I wasn’t thinking of an on-demand service. Rather, the customer would be given a link to a web site containing a downloadable video file, which could be purchased via PayPal.
Yes, piracy is a concern. However, my customers are typically parents or grandparents of kids who they’ve just watched perform in a school play or a music/dance recital. Not your stereotypical pirate, but who knows? There could be a few people who would make a couple extra copies for out-of-town relatives. I could live with losing a few sales that way, because I would be saving a significant amount of time and money by not creating a stack of DVDs with full-color covers and then paying to ship them out.
I could negate some of the piracy concerns by having customers pay in advance for a link and a password to access the video file. I would email them the info after I have payment in hand.
A bigger concern for me is if Joe and Mary Customer (kindly but computer-challenged grandparents) are ready for the task of downloading a digital file and then knowing what to do with it after it lands on their computer.
As you can see, I’m still sorting this out in my head to determine if this is a viable option. I appreciate all your feedback!