Pricing for promotional video

Anonymous (not verified)

I am looking for advice on how to price a promotional video for a personal trainer/gym. I usually do weddings so this is my first "promotional video" This will include driving to a bout 3 classes for filming, and I am thinking about 8 hrs of editing time.

EarlC's picture
Last seen: 4 years 1 month ago
Joined: 10/15/2008 - 1:15am

Flat fee and a percentage of sales. At $75 per hour shooting & editing, probably a quote of around 17-18 hours for $1,350 plus 1 or 2 percent of sales. Unless you want to be the source for duplication and charge according to copies ordered at cost of production and somewhere between 50 cents and a dollar over costs.

Rob Grauert's picture
Last seen: 4 years 3 months ago
Joined: 02/16/2008 - 10:47pm

Here's a basic tip about charging.

Stop asking yourself, "How much should I charge for a __________ video?" It doesn't matter what kind of video you're making - wedding, commercial, promo, documentary, porn, whatever. What you should be asking yourself is, "How much should I charge for my time?"

Once you determine how much your time is worth, estimate how long it will take you to complete the project. Include the cost of rentals, an assistant, travel, food, all the logistics. Add 20% so you have some room for error. And there ya go.