Bruce had made a valid point in another post about the importance of opening credits and the score used on it. Many times in a rush a new to editing artist will just slap a generic title/credit on the face of the video. Although this will get the proper information across it may not get the viewers mind ready for what is to come.
Recall the firs time you saw the opening credits to Star Wars, or another favorite movie. But it was not just the credits themselves that had an effect on you it was the score or music. I needed to redo my opening for my productions and I decided to shorten them to two for the time. I am posting them to help new to editing artist get a better understanding of how to set up your viewer for what is to come.
In this first example I am setting up the viewer for a nice story, it can be a love story, coming of age, life story, wedding or even a memorial. I own all usage rights to every photo and song (although Youtube will say otherwise) but it was done with a single photo using key frames, several on some of the frames of the photos. A few seconds in editing the title, then tossing a score on it. After my credit runs the rest of the track is for other opening credits. here it is
In the second example the music and the opening sets the viewer up for something that may keep him up at night. It can be a scary movie, or even a life event shot raw like a bike ride through Houston. It might be a tragic story, or what ever. This took several hours to compile. it involved a 3D motion editor that would drive an insane man sane. I live in 3D I can't handle 3 axis on a 2D screen. But anyway I created one layer of this in the 3d Editor. I then exported the unfinished work to my NLE, once in there I added a second video layer and took it to a trans of 65% and then did a pan across the road. I added the score and done. Here it is.
I also own all the usage rights to everything it in, although I am sure Youtube will differ.
But these are some examples that Bruce was referring to about opening titles/credits. How you open your video will have a huge effect on how your viewer interprets the entire presentation.
I hope these were helpful.