Marketing! Do It NOW!

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    • #43022

      Ok, a lot of us are just getting into this business, while others are doing “fair-to-middle’n” and the vast majority are grumbling on forums, in coffee shops and via e-mails to others in the business that business is down, getting bad, dying out, sucks. They don’t call, they don’t write…

      Essentially those who market make it, those who don’t? Well, they gripe, complain, moan and groan and lament that nobody seems able to find their web site, phone number, e-mail address or front door these days. Even back in my early days in retail merchandising – the pre-WalMart stores like WT Grants, FedMart, Woolco, etc. the philosophy was: “Having a bad week in sales? Work more hours, make more money,” or “Having a great week in sales? Work more hours, make MORE money.”

      The same applied to low store traffic: “Not too many coming in, we’d better advertise more,” or “We’re having huge traffic, let’s advertise MORE!” Get the concept?

      It is also a known fact that while marketing is important year round, in lean, mean or great times, it is even MORE important during times like the current national and world wide economic situation. Ironically this is when many of us cut back on our marketing – marketing budgets, insurance and subscriptions to associations, organizations and magazines are the first areas to cut back. This, when you need to be doing it the most. Marketing works folks, no doubt about it.

      DO THIS NOW!

      Don’t put off pushing for eyeballs at your web site because it needs updating and doesn’t look just right or whatever. If you have not updated or improved your web site presence in the past 90 days you’re not going to do it today either. But, you CAN dust off those direct mailing pieces, fliers or even the old promotional post cards and send out a few, inviting people to visit your web site TODAY!

      Join the social networks such as twitter and facebook, digg or mixx, and a host of other sites that usually cost you little more than a few minutes time. Get the word out that way as well, virtually cost free. Let people know you are available, that you offer valid products and services in which they might be interested.

      Hand deliver some of those demo DVDs you need, or want, to update, or have been planning to update but simply have not had the time while you’re so busy worrying about not having any business. Sure, you’d like them to look better, be more current, offer different products, etc., but hey, you made that demo and it worked for awhile, but now it doesn’t. Why? Because you cut back on distribution until you get around to making a better one. Just do it! Do it now! Get those demos out where they can do you some good.

      Hand them out at community events. Take them to the bounty of ball parks and public parks where youth sports teams meet to practice, play and scrape their knees almost on a daily basis. Don’t have content that reflects this? How much time does it take to capture a few practice sessions somewhere, put a few still shots with it and generate a music montage action demo for sports? You can do this in less than eight hours. Start now and your new demo will be ready for the weekend.

      We all spend an exorbitant amount of time worrying and doing nothing about it when all we have to do is get up, get out and get going. Dust off your demo DVDs today, your direct mail pieces, make a few calls, write a few letters, approach a few area bridal shops, boutiques or tux rental shops, and press the flesh, smile a lot and hand out your paraphernalia.

      If you market, you will make it! Earl Chessher, 1990-2009

    • #180188


      thank you for the motivational blog I soaked it all up like a sponge and I could not agree wit you more!!!

    • #180189

      Thanks for the topic EarlC. Timing and appropriateness could not be better.

      It seems a “no-brainer” that during a slow period, one would use the “dry spell” to take care of their number one client. I am talking about themselves.

      I am just getting into the business (smart enough not to give up my day job just yet, I hope) and I do not think that I am the only one that has attacked their initial setup with a passion. My forte is in nature or, more generic, special interest videos.

      I would think that when free time makes itself available, I would look into what I could do to improve my chances to get better. What can I do to pull in more customers. And who would be a better client then myself in that regard. I know what I can do and where my short-comings are. Redoing a demo DVD or web intro keeps the editing skills up. You have the chance to try some new special effect or mix. A chance to experiment. And what about thoseother projects that were put off with, “If I only had the time…”

    • #180190

      Best marketing is the first step to a sucessful business


      Don Joao Resort

    • #180191

      Has anyone ever tried to advertise on Craigs

      I was thinking about trying this out. The Bridal shows are getting to expensive.

    • #180192

      I have a buddy in the industry who religiously monitors Craigs List. He is on a campaign, he says, to attempt to “educate” the listers there on the value and what SHOULD be their expectations and THEIR perceived value of the services offered by a independent professional video services provider. He has reviewed many of his responses with me, and has actually “sold up” a couple after his very courteous and straightforward “educational/reality” responses.

      For the most part though, he says, there are a LOT of people who are desperately trying to get something for a bit of nothing. Unfortunately, he points out, most of them will get “nothing” for nothing, contributing to the sad, but ongoing reality of people “out there” who have bad things to say about the wedding video production industry, and “cheap, scum sucking bottom feeders” (his words, not mine, but…) specifically. Folks who go the cheap or desperate route (the vast majority of Craigs List service seekers) are destined to either be rediculed, disappointed or ignored by many who simply cannot afford to invest time in a production that will hardly pay for a parking ticket, much less a complete and edited wedding video, or other event.

      But, on the other hand, Craigs List is BIG, HUGE, and covers a BROAD scope of interests over and above video production, so there are “opportunities” lurking there, just not enough IMHO to warrant dealing with, even though at one time somewhere, and probably still, I set up a listing, but I’ve NEVER gone back to see what happened.

    • #180193

      I put this ad on Craigslist on Sunday, May 24, andreceived over 20 emailsfrom videographerssince then. This gave me the opportunity to email them all back with more details about joining a network of videographers for the purpose of listing and showing videos of real estate all over the USA. Three of them have now come on board and our budding network is starting to bloom. $25 a month is not much to spend on advertising and promoting yourvideo services on Craigslist.

    • #180194

      No, but $300 a year is, especially for the overall level of “business” response gained – primarily of the “garage sale” level. If I am not mistaken, that is per category as well. Right? Or region, or somesuch…

    • #180195

      One has to start somewhere with their marketing campaign and Craigslist categorizes job opportunities in NYC by neighborhood.I got enthusiastic responses from all over the statealthough most of the respondees were lookingto behired rather than advertising,promoting and marketing their own real estate video services to brokers in their area.

      I intend to place an ad in Videomaker magazine when I start doing this full-time since my target group at this point is limited to videographers who want to get a foot in the door of the real estate video market. Large brokeragefirms have their own in-house video production units and I want to give the little guys the opportunity to compete with them by networking together and creating the world’s biggest real estate video show.

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