HD Background?

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      Dear Videomaker Guru’s,

      I am very new to the video crowd. I need to film a marketing advertisement (very low budget), and I am renting an HD camcorder for filming. I want the advert to look like those Apple computer commercials, with the perfect white background. Is it possible to add in this white HD background, after the filming, or is it better to try and set it up before, and how?

      Thanks for your help!
      Oren

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