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If your local cable system does not have a public access channel you can air your services on or the PEG channel time is used up, you probably will be surprised at how inexpensive you can buy airtime via leased access.
Some info is available at our association’s site. http://www.leasedaccess programmers.org
Depending on the cable station, some will play your tape if they have some free air time. If they don’t, they might play it on the profit channel for a small fee. Some charge $30 for a half hour or $50 for an hour. The length of your tape will depend on the charge.