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To elevate your video and ensure your footage looks as good as possible, it’s time to dive into the world of color grading.
Logarithmic (Log) footage has its roots in the world of film. Eastman Kodak developed the Cineon System, a digital film system that involved scanning motion picture film into a digital format for post-production work. The Cineon System used a logarithmic function to capture, record and transfer color information to...
Rec709 Workflow Advantages
You’ve probably heard the acronym LUT, or Look Up Table, used ambiguously. Here’s what you should know when adding LUTs to your workflow.
Blending Modes
The world of image creation used to be siloed into different media. Graphic design was separate from photography, which although centered on the camera, was vastly different than videography and animation was something left for creatives from another realm. Travellers of these worlds were bound to find artifacts of...
After Effects interface with black and white shot
We recently published an article on shooting in black and white, but that was really a beginners primer to black and white. To achieve truly great black and white shots, there’s one more step you need to do in post production to add polish.The simple fact is that even...
DNA Strip showing video’s primary colors of Red, Green and Blue at keypoints.
Chroma subsampling involves the compressing of color information in video footage, to reduce the overall storage size and bitrate of video files. It’s a method used across multiple video codecs, and how much compression happens is often expressed as a set of numbers such as 4:2:2. Instead of serving...
one image with 4 different color looks for color grading
Color is a fundamental element of design and visual storytelling. Traditionally, artists use it to set the mood for their work, the tone of their voice, and to carry a theme in their craft. In the world of video, color grading is an art form all its own. In...
Codecs and Color Correction: Two Things I Wish I Would Have Known
As I've progressed through my career in video production, I've had the benefit of some great mentors. Every technique I use is a combination of something I've seen someone else do, something I've read, or something I luckily stumbled upon. Working in a fast-paced, deadline driven environment doesn't give...
In an ideal world, every shot you brought into the edit room would be perfect. But the reality is that sometimes shots you're editing aren't white balanced perfectly, or the look of one shot might not match another. In this segment, we talk about primary color correction and show...
Tips for a Good Chromakey
Time was that a video producer had to spend a lot of money on equipment then had to paint a lot of stuff a special blue or green to achieve acceptable chromakey effects. The producer also had to find and pay experts at lighting, shooting and editing the segment...