For some users, the technical aspect of video comes easily. For others, the creative side is where they find their natural bent. But in order to be fully functional and self -sufficient as producers, we must be able to move, think and work in both of these areas.
Many view video as a technology-based activity. These are those intrepid souls who do not hesitate to literally pull the tops off of their multi-thousand-dollar computers to tweak, troubleshoot and optimize their systems. They are not daunted by installing new system and software updates, and they understand how the technology inside their editing machines impacts the speed and efficiency of their editing experience. Those who have strengths in understanding and manipulating technology tend to be left-brain dominant. These tend to be logical, analytical, mathematical, linear thinkers. Without a doubt, being tech savvy is a boon to video production practitioners. The measure of success for video producers, however, is not in merely building the best equipped editing machine. Success in media is gauged by the creation of meaningful and engaging content that connects with and influences its intended audience. This requires an entirely different skillset.
Success in media is gauged by the creation of meaningful and engaging content that connects with and influences its intended audience.
Some who engage in video production are not wired to be technicians at all. These are, first and foremost, creatives. Creatives do not tend to think in bits and bytes, but rather in words and pictures and stories and feelings. They approach shooting and editing from an emotive perspective, where the angle, color and intensity of the lighting, the sequence, pace and duration of shots, and the intangible impact of using just the right music track to set the mood for each scene are their passion and motivation for creating appealing and compelling content. These are right-brain thinkers who tend to be more expressive, imaginative and intuitive. Without a doubt, being a creative is also a boon to video production practitioners. Shooting and editing high-quality, compelling media, however depends upon the use of technology. Capturing a visually appealing shot requires some amount of understanding of camera and lens technology. This, once again, requires an an entirely different skillset.
The technology of computers and cameras can certainly be intimidating to the technologically disinclined and newcomers to production alike. While tackling technology can seem intimidating, it is worth the effort. While you do not need to be able to dismantle and reassemble an entire workstation to be an effective editor, it does help to understand the inner workings of your editing machine. In this era of computer-based production, it is essential that producers be able to troubleshoot and remedy problems that arise during overnight editing sessions and understand how to optimize and upgrade their machines for the most efficient operation.
The good news is that non-techies need not be intimidated. Training and information about video technology are more accessible than ever. Let this article serve as both a challenge and an encouragement to take on the task of deepening your understanding video production technology. Your friends at Videomaker are here to help.
Matthew York is Videomaker‘s Publisher/Editor.