Matthew York, Videomaker's Publisher/Editor.

For some users, the technical aspect of video comes easily. For others, the creative side is where they find their natural bent. But in order to be fully functional and self -sufficient as producers, we must be able to move, think and work in both of these areas.

Many view video as a technology-based activity. These are those intrepid souls who do not hesitate to literally pull the tops off of their multi-thousand-dollar computers to tweak, troubleshoot and optimize their systems. They are not daunted by installing new system and software updates, and they understand how the technology inside their editing machines impacts the speed and efficiency of their editing experience. Those who have strengths in understanding and manipulating technology tend to be left-brain dominant. These tend to be logical, analytical, mathematical, linear thinkers. Without a doubt, being tech savvy is a boon to video production practitioners. The measure of success for video producers, however, is not in merely building the best equipped editing machine. Success in media is gauged by the creation of meaningful and engaging content that connects with and influences its intended audience. This requires an entirely different skillset.

Success in media is gauged by the creation of meaningful and engaging content that connects with and influences its intended audience.

Some who engage in video production are not wired to be technicians at all. These are, first and foremost, creatives. Creatives do not tend to think in bits and bytes, but rather in words and pictures and stories and feelings. They approach shooting and editing from an emotive perspective, where the angle, color and intensity of the lighting, the sequence, pace and duration of shots, and the intangible impact of using just the right music track to set the mood for each scene are their passion and motivation for creating appealing and compelling content. These are right-brain thinkers who tend to be more expressive, imaginative and intuitive. Without a doubt, being a creative is also a boon to video production practitioners. Shooting and editing high-quality, compelling media, however depends upon the use of technology. Capturing a visually appealing shot requires some amount of understanding of camera and lens technology. This, once again, requires an an entirely different skillset.

The technology of computers and cameras can certainly be intimidating to the technologically disinclined and newcomers to production alike. While tackling technology can seem intimidating, it is worth the effort. While you do not need to be able to dismantle and reassemble an entire workstation to be an effective editor, it does help to understand the inner workings of your editing machine. In this era of computer-based production, it is essential that producers be able to troubleshoot and remedy problems that arise during overnight editing sessions and understand how to optimize and upgrade their machines for the most efficient operation.

The good news is that non-techies need not be intimidated. Training and information about video technology are more accessible than ever. Let this article serve as both a challenge and an encouragement to take on the task of deepening your understanding video production technology. Your friends at Videomaker are here to help.

Matthew York is Videomaker‘s Publisher/Editor.

2 COMMENTS

  1. My Video Editing Beast, that being My Computer, runs as the OS Linux Mint 18.3 Sylvia Cinnamon.  I capture the Video from My MiniDV Tape Cameras using KINO.  Then I Edit those Videos with Kdenlive.  

    There are many Videos on Youtube that will help you Edit with this Program or any other Video Editing Program that exist on any OS.

    Except for the Hardware ( The Case, Motherboard, CPU, RAM, Hard Drives, Monitors)  all of the above is Free.  The OS, Kino, Kdenlive, all free.

    When I started editing Videos, I dived right in, I have the ability to sit on a computer, open any Program and have it working to full capabilities in five minutes or less, my first computer so many years ago was a Commodore Vic 20 and I wrote Programs for that platform.

  2. A problem with with video editing is that I, personally, am never satisfied with results. That is not the fault of the editing. Over six years of working on one particular project, I have pursued an on-going policy of raising the bar, standards-wise. It was similar to one of my occupations prior to retirement, that of a modestly successful self-employed watercolour artist and tutor. Every six months on a review of my work, I would experience dissatisfaction with what I had achieved prior to that time. Having during the last year graduated to a Lumix GH5, using AVC-Intra and top-drawer codecs, now in Magix ‘Video-Pro X 10’ plus carefully hand-picked ‘Tamron’ lenses from the 1980’s and early 90’s, I do not like looking back upon the stuff I had shot previously using a ‘consumer’ camera and 8-bit logic. Using ‘intra’ has freed me from the limitations imposed by a computer which used to stutter when asked to perform many editing processes.
    My current ‘intra-based’ video clips go through editing in the same computer and using the same software, (intra excepted), like a hot knife through butter, without the inconvenience of ‘proxies’.

    I am not however, asking for miracles. High Definition at 1920 x 1080 is all I am aiming for, not ‘the stars’, for which 4K acquisition will remain an only very occasional luxury, rather than, in any way a necessity. Like many other users, I suspect, ‘4K’ is, and will remain, more of an acquisition format, despite the fact that it is being foisted upon us as s desirable consumer item. Better, superlative performance at the HD screen-size, than indifferent performance at ‘4K’. Nor do I subscribe to the madness that occasionally overcomes mankind; that somehow, by perversion of conventional logic, we owe it to software marketers to feel compelled to re-invest in ever accelerating cycles of redundancy simply because they keep grinding the stuff out. Surprisingly little happens, software wise, from year to year; each year’s exhortations to would be users, tends to re-state features which were, in fact, introduced years ago, and have been part of the software for several years. (It’s just that, to newcomers to the software, they are actually,’new’; not so though, for experienced users). The analogy of a laboratory rat on a treadmill comes to mind; endlessly running at an ever accelerating rate to get nowhere that matters. I do not wish to be that rat.

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