Multimedia Sound and Music Studio

Jeff Essex (1996, Random House, 201 East 50th St., New York, NY 10022, 404 pp. with CD-
ROM, $45)

Audio should never play second fiddle to images in multimedia productions. Whether authoring for CD-ROM or the Web, Multimedia Sound and Music Studio shows how to integrate quality digital audio into multimedia — with special attention to keeping files small.

Since the majority of multimedia producers author on the Macintosh, the book covers the basics of
digital audio sampling, recording, capture, editing, output, integration, and playback on that platform.
Included are reviews of audio editors, mixers, utilities, processors, and MIDI sequencers.

Studio owner Jeff Essex shares his expertise in using digital audio to create music, sound effects and
voice-over. He has created 25 CD-ROM titles for clients like Time-Warner.

The book includes a Mac/Windows CD-ROM that’s packed with cool stuff like samples of work by
multimedia luminaries, sound software utilities, clip media samples, software demos, a hypertext version of
the book, and helpful tutorials. This book is required reading for videomakers interested in this hot new
area of digital production. (5)

The Video Production Organizer

Aleks Matza (1995, Focal Press, 313 Washington St., Newton, MA 02158-1626, 224 pp. with
software disk, $29.95)

Producing effective and cost-efficient video programs is the goal of all videomakers. Using a non-
technical approach, The Video Production Organizer emphasizes better management as the key to
better videomaking.

Major topics include managing scriptwriters, production companies, editing services and talent, plus a
helpful section on production evaluation. The book offers sample production forms, and information on
video organizations, publications and software.

The author is an award-winning freelance writer and video producer. He has worked as a scriptwriter,
producer and director for Encyclopedia Britannica and other corporate clients.

The antiquated DOS program isn’t even mouse-driven; the author promises a new version. Look
elsewhere to learn about the tools of production, but if you’re interested in using better management to
improve your production–and your bottom line–this is the book for you. (4)

Starting Your Own Animation Business

(1996, Intelligent Light, 1811 Water Oak, Lewisville, TX 75067, 135 min., $59.95)


“The following program contains a boring, talking head.” This admonition by the producer precedes a
2 1/4 hour viewer endurance test featuring a single shot of the program’s host. The shot literally never
changes. Since Starting Your Own Animation Business is produced by an animation company, one
might expect some high-tech imagery. Not here.

Designed for videomakers wishing to establish an animation business, major topics include setting
prices, marketing, business pitfalls, staying debt free, qualifying clients, collection and tax tips. The focus
is on business, not production.

Though the information is solid, this low-budget video begs for additional images to illustrate and
highlight points–a “talking head” just doesn’t suffice. Bonus: the purchase of the tape is a tax write-off.
(3)

KEY TO RATINGS: 5-excellent, 4-very good, 3-good, 2-not so good, 1-poor

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