Profitmaker: Sponsor Point

This episode of

This episode of "Your Video" is brought to you by ... your sponsor.

The old cliché is: "Build a better mousetrap and the world will beat a path to your door." Unfortunately, this is mouse manure. The world isn't going to lift a finger (or continent, or whatever) to buy your video product--no matter how good it is--if the world doesn't know it exists.

You can go out and buy advertisements in magazines or run TV commercials on national networks to promote your product, and many people will become aware of your video. But this route could be more expensive and risky than your potential profits may allow.

And Now A Word . . .

Another way to get awareness for your video into the minds of buyers is to hook up with a sponsor. A sponsor is a company that will promote your video as a means of promoting the sponsor's product.

For example, let's say you have a script and are planning to produce a fishing video. You contact Acme Bass Boats to become the sponsor for the show. There are several ways that Acme could benefit.

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    William
    Ronat
    Thu, 05/01/1997 - 12:00am