Say someone editing video needs a shot of a beagle catching a flying disc. Or maybe someone needs video of a teenager performing a yo-yo trick on a contest stage. Both of those shots might prove difficult or expensive for some people to acquire unless you have that athletic beagle or a yo-yoing teenager — you have something that many others simply do not. Why not turn that unique access into cash as you shoot and sell stock video? Many people use the word “footage” when referring to stock video recordings. We’ll focus on stock video instead of analog tape. Here, we may use the more generic term “stock media”to include video elements like images, music and sound effects.. The concept of buying media that is hard to obtain is not something new, but the digital age makes capturing and distributing it faster, easier and potentially more profitable. Clip art, stock photography, sound effects and music are other examples of media sold to those in need of content that isn’t readily available.