Live streaming video on the Internet can be as simple as sending/receiving images over two devices having built-in cameras and screens using a Wi-Fi or cell phone connection.
Of course, the Internet is not the only live streaming option. Its simplicity lives at one end of the spectrum, while the complexity of utilizing a content delivery network (CDN) service, to provide multiple live streams to millions, for a commercial real-time event, for example, resides at the other. Somewhere between the two are opportunities for videographers to live stream event video as a potentially profitable business service.
As with any business effort, great ideas won’t work unless you do. Being able to live stream video for income is a great idea. Knowing what’s needed, being able to determine what’s expected or wanted by the client and what’s possible vs. what isn’t are key ingredients to establishing a successful live video streaming business.
Dan Rayburn, Streaming Media dot com writes: “The media [or you] needs to focus on the business, not the technology. Without a business model behind it, the technology is useless if content owners can’t cover their costs of using or deploying it
The quote is valid and valuable as we delve deeper into the possibilities of live streaming on the Internet as a service because if you’re going to provide this as part of your video business you will need to make a profit — or at least generate an income to cover your costs. Depending on the number of viewers you reach you may even be able to generate advertising revenue.
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