It used to be so easy to start out movie making - you'd buy an 8mm or Super8 camera; or if you were really industrious, a 16mm camera and shoot and edit your movies.
In the 1980s, shooting and editing movies got only slightly more complicated with the introduction of VHS, VHS-C and Betamax. You could read a two page article and know the differences between competing video formats. When video went digital though, everything went out the window. Suddenly there was a bewildering array of video formats — .wmv, .asf, .rm, .mov, .mpeg — for compressing files, and on top of that, many of these standards had their own substandards (MPEG-1, MPEG-2, etc.) How's anyone supposed to keep it straight?
Containers and Codecs
Possibly one of the most confusing things about digital video formats is the idea that there's a "container" and "codec." You might think it's enough to make you yearn for the days when you could just put a tape in the camera and start recording, but you'd be wrong. The plethora of video formats mean that whatever type of video production you're doing, there's a good way to make it happen. Twenty years ago everybody was watching movies the same way — either on a screen via a projector, or on a television set. Today many, many more options exist and people are taking advantage of them all. From high-end HD video with surround sound shown in a top of the line home theater to video streaming from a cellphone, video is everywhere and having a grasp of the various formats will ensure that your video gets where it needs to in the best way.
Trying to figure out exactly what containers and codecs are can be a little bewildering because it's a very technical subject. You can think of containers as a type of publication — a hardback book, a glossy magazine, a newspaper, a pamphlet, a gum wrapper — all of which can contain words and other things like photographs, or cartoons, and yet each one works in a different way.
Think of the codec as the way of displaying the information you want in your publication. You can, for example, print War and Peace on Bazooka Joe bubble gum wrappers, but it will take thousands and thousands of them and nobody will want to read it that way; in the same way you can put your vacation footage on an uncompressed DV format, but you won't be able to stream it over the web. Similarly, you likely want your copy of War and Peace to be beautifully bound in hardback, but that's not the proper container for a takeout menu someone's going to shove in your mail slot. Words with drawings could properly be placed in a comic book, or a hardback book, or a newspaper, but the images in an art catalog or high-end fashion magazine require heavy-weight glossy paper to reproduce properly.
Every video application has a proper codec and container. To add one more layer of complexity: both codecs and containers go in and out of style — so a format which was popular a few years ago may be something few people are using today.
One thing that further complicates this is that some containers and some codecs are proprietary which means that there are occasional licensing issues about using one type of container with another type of codec.
In the past few years, the dust has somewhat settled on the video format wars with formats like DivX and mpeg-1 falling by the wayside and h.264 making a strong stand. However confusing it is now, it used to be worse.
Lossy vs Lossless Compression
Edit and Distribute in the Highest Quality
A lot of the work in deciding how to compress video files can be done by your video editing software. Most consumer editing software today will have presets for various methods of distribution the software's video compressor will use — such as DVD, tablet or phone video — your DVD/Blu-Ray burning software already knows which format to use in order to make a DVD that will play on home theaters.
Audio Video Interleave (.avi)
Developed by Microsoft and released with Windows 3.1 way back when false teeth were still made out of wood, AVI files were once a workhorse of digital video. If I say “AVI is dead” the comments section will clog with people still using it, so I'll say that it's popularity has waned, but there is still lots of legacy AVI to be found all over the web. Short answer, don't output video to it, but keep a player handy.
Advanced Systems Format (.asf)
ASF is a proprietary Microsoft container that usually houses files compressed with Microsoft's WMV codec — to make things confusing, the files are usually designated .wmv and not .asf. The ASF container has the advantage over many other formats that it is able to include Digital Rights Management (DRM), a form of copy protection. It was designed for streaming video from media servers or over the Internet. Short answer, again, don't output video to it, but keep a player handy.
QuickTime (.mov or .qt)
QuickTime was developed by Apple and supports a wide variety of codecs. It's a proprietary format though and Apple decides what it supports. Quicktime, like Microsoft's version, .avi, looked like it was going to fade into the sunset but just as it was about to die, Apple released the Mavrick update and quietly replaced anything inside a .mov container with h.264. In fact, both Nikon and Canon DSLR's output h.264 video wrapped in a .mov container. Short answer: Sure, why not. Most people will be able to read .mov files for a while now.
Advanced Video Coding, High Definition (AVCHD)
AVCHD is a very popular container for data compressed with h.264 — it comes to us through a collaboration between Sony and Panasonic as a format for digital camcorders. It's a file based format, meaning that it's meant to be stored and played back on disks or other storage devices such as compact flash drives or SD cards. It supports both standard definition and a variety of high definition variants from 720 to 1080p in a variety of frame rates including 60 frames per second, 24p native as well as 3D modes.
It's an extraordinarily robust container format that includes not just things like subtitles, but menu navigation and slideshows with audio. Short answer: Yes.
Flash Video (.flv, .swf)
Flash was originally created by a company called Macromedia which was acquired by Adobe in 2005. Flash has been around for a while and comes in multiple versions, some better than others. Older Flash video often uses the Sorenson codec, newer Flash uses h.264. At one time, websites that appeared as a blank page with a message “You must download and install the latest version of the Adobe Flash Player to view this content” were ubiquitous. It looked really cool, but it didn't work with everything. Former Apple CEO Steve Jobs took Flash out behind the barn like a rabid dog when he called it "buggy” and blamed it for problems with the Apple Operating System, refusing to support it on mobile devices in favor of HTML5, we're just waiting for the shot. Short answer: not if you have other options.
.M4V and .MP4
.m4v and .mp4 are very similar and are both part of MPEG-4 which was based on the Quicktime file format. .m4v was created by Apple as an extension of MPEG-4 with the option of proprietary Apple DRM to keep their files from playing on non apple devices. It is used, among other places, when distributing content from iTunes. As a result, many non-Apple devices (such as my Sharp television) will refuse to play .m4v files. However, the formats are so similar that in instances where the DRM isn't being used, simply changing the file extension to .mp4 is enough to convince the device to play the file. Doing this will cause Apple Quicktime based applications such as Apple TV to be unable to find some contents of the file, namely chapter markers and AC3 encoded audio streams.
Codecs that are Also Containers
As if things aren't confusing enough, some containers have codecs with the same name.
MPEG-1 is used almost exclusively for Video Compact Disks (VCD), which are extraordinarily popular in some parts of the world but never caught on in the U.S. — the video quality is substantially lower than DVDs. Short answer: No.
MPEG-2 is a container format, but there is also a codec of the same name, which most people call h.262, so that it's not so confusing, though a world where we call something h.262 is already more confusing than it ought to be. MPEG-2 is used for DVDs and pretty much nothing else with the exception of broadcast High Definition Television (HDTV). Short answer: No.
Windows Media Video (.wmv)
Once it was realized that the Internet was a delivery vehicle for things like video, people started trying to come up with ways to share video that wouldn't take up a lot of bandwidth and disk space. One of the big advances was the idea of streaming video — where your computer downloads only a part of a video and begins to play while the download continues — this means you don't have to wait two hours for a movie to download before you can start watching. Over the years the WMV format has grown to include support for high definition 720 and 1080 video. To make things complicated, files that end in .wmv are usually stored in an .asf container.
Not only do you need to call the MPEG-2 compression codec h.262, you have to keep from confusing it with h.264, which is used to compress Blu-ray disks as well as lots of web video. One of the very nice things about h.264 is that you can use it at very low and very high bitrates. The h.264 will send highly compressed low resolution video across the web and then happily encode your high definition movie at super high bitrates for delivery to a High Definition television. This is a very common codec for camcorders and digital video cameras. Its container is AVCHD.
What's the best video format?
While there isn't one "best video format," there are best video formats for particular jobs. Things to be aware of when choosing a video format, apart from the intended audience — Will they be watching video streaming over the Internet? Do they have a fast connection? Do they have a DVD player? Do they have a Blu-ray player? — are the longevity of the format and how widespread its adoption.
For a number of years now, a good bet for a forward-looking, high-quality, versatile video format is h.264, aka, MPEG-4/AVC (Advanced Video Coding), though it really needs a better name. h.264 is supported by a number of important players including Microsoft, Apple and Adobe, though in early 2011 Google dropped support for h.264 from its Chrome browser citing the desire to use only open-source (i.e. non-patented, royalty-free) standards, Microsoft swiftly made a Chrome extension which restored support. Google's answer was .vp9 (soon to be vp10) to be used as part of HTML5. Performance of the two codecs is very similar. Adoptions and usage will determine if there's an eventual winner.
Switching Between Formats
It's relatively easy to convert between most non-DRM (copy protected) video formats with any number of free or low-cost conversion utilities found on the web. If you do transfer between formats, remember that re-compression causes degradation, if quality is of paramount importance, don't delete the originals, archive them somewhere. Also keep in mind that when moving between containers some data streams such as subtitles and chapter data can be lost if the new container doesn't support them.
As viewing experiences and platforms evolve, the way in which moving pictures are delivered will continue to evolve and change. New containers and codecs will continue to be produced that will allow for larger amounts of data to be delivered more quickly and with additional data streams. There will never be a final format but keeping in mind your audience and the type of video you’re delivering, there will always be some options that are superior to others. Good organizational skills and regular migrating to new formats will make sure that your video survives as technology changes.
Contributing editor Kyle Cassidy is a visual artist who writes extensively about technology.