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We stress quality production skills in Videomaker. From mobile phones and video-capable tablets, to pocket camcorders capable of streaming video direct to the Web, to home movie archival footage converted for editing to video, focus has also been on the production planning necessary to ensure better quality content. Focus on preparations using storyboards, writing production scripts, developing shot sheets, determining budgets and more to keep better control over a production.

All beg the question: Quality over quantity? We video enthusiasts ask ourselves, is one level of production better than another? As is often the case, the answer is: it depends. Purists might argue that only time and sufficient attention to detail, color, quality, story, editing and production techniques will create a video worth producing, worth sharing. Others might point out that there’s a law of diminishing return, especially if the producer has hopes of creating video for profit. They would say that at some point a business-minded individual has to focus on the bottom line rather than the artistic outcome.

Both might stand correct in their arguments. But what about the value placed on home video produced by proud moms and dads, grandmothers and grandfathers, friends and others? Some in this arena might contend that having as much footage as possible, regardless of the overall quality of the raw content or the final results from editing is more important.

One might say that the days of early childhood, waiting patiently for that first step, first word, first experience, is priceless and shaky or not, it’s the moment that creates quality, not the technical expertise. Again, all would be correct from their position on the subject. Depending on our personal or professional perspective of the matter, quality counts but perhaps not to the exclusion of shooting any video at all.

The video community strives to achieve a higher level of production quality while often shooting hours of footage. We all, to a greater or lesser extent, are reluctant to discard the unused stuff. Remember the stories about film footage left on the cutting room floor only to show up later in a director’s cut? Even the practical producers, editors and video enthusiasts shudder at destroying footage. Video is important to us all. Period. How we perceive our personal position in the scheme of things is what will determine the results of what we shoot, what we edit and what we value.


Even that camera phone footage holds great sentimental value if it is the only existing representation of a special personal moment or event, or a particularly provocative moment in time that one day might become historically significant. The reality is, all video is important to those creating, capturing or sharing it. Perfection being a goal rather than a destination, for the thousands who love video production it will always be quantity but give them all the quality you can.

Matthew York is Videomaker‘s Publisher/Editor.

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