One of the best ways to find a large audience for your video is through people surfing the web. The top three search engines dominate the market – Google at 72%, Yahoo! at 14% and Bing at 10%. The number one search engine is so dominant, that many people now use its name as a verb, referring to searching in general. Some people may use Bing as a verb (Bing video), but not many people used Yahoo as a verb. Google is listed as a verb in Wikipedia but the Google trademark owners have discouraged that use of the word as a verb. Nonetheless, tens of millions of people worldwide Google video when they want to watch TV on their computer. During 2011, millions of TV sets were manufactured with an Internet connection already installed. These TVs also include software applications that Samsung calls “Web-connected apps for your TV.” Google produced an App that allows users to search via their handheld remote control. People watching these TVs can Google video as easily as they select cable TV channels, making this is a very important form of video distribution. You need to learn how to reach these viewers when they Google video.
Some of you are familiar with Search Engine Optimization (SEO). This is a relatively new discipline, which enables those who practice it well, to have their web pages found in search engine results. The goal of SEO is to get on top of the first-page query result. As we all know, text was the primary medium when the Web began; graphic images and then photography quickly followed in the early 1990s. Most first-page query results today are still text, but search engines are “learning” to also find SEO-optimized images, as well. Videos began to show up in first-page query results around 2005. Video SEO is all about capturing an audience of people that Google video.
For many of you, the first two paragraphs of this article may as well have been written in Greek because SEO is not easy to understand. You can use SEO to cultivate a large and interested audience, so I encourage you to take the time to learn at a comfortable pace. Some video producers reach tens of millions of people with this method because a hundred thousand people Google video every day! The first step is for you to Google video yourself and pay close attention to the results. For example, if you Googled starfish, the first page of search results would include several websites and several images about starfish, but if you scrolled down you’d see a few YouTube videos about starfish. The people who made these starfish videos got them to appear in Google by uploading the text scripts along with the video. They may also have added text annotations. In the near future, we will be publishing more articles on video SEO to help you capture those people that Google video.
Matthew York is Videomaker‘s Publisher/Editor.