Viewfinder: The Craft

Granted people can make video with a cell phone these days, but video made this way is typically not as good as video made with a nice camcorder.

A craft requires skill and or the capacity to do something well. A craftsperson is meticulous, as they do things very carefully and with great attention to detail. Making good video requires mastering a variety of techniques and the development of special abilities.

Great video creators can spend an hour or more making adjustments to a tripod in an effort to get a camera angle exactly as envisioned in his/her mind’s eye. One can walk around an expansive park for hours looking for just that perfect angle for the best background, foreground and lighting for a single shot. There are hundreds of aspects of making video, each with the potential to have a huge impact upon the quality of the final product. Simple camcorders have just a few buttons and settings to adjust, while professional camcorders have dozens of buttons, switches, rings or dials, each presenting the opportunity for a multitude of settings.

How then should you manage your time? It seems to me that it depends upon your budget. If you are trying to earn a profit, then you need to be mindful of each hour that you invest in making the video meet the expectations of the clients. As you exceed their expectations, you move closer to lowering your wages as you are consuming the time you have for the next project. If you have no budget and have no client/customer then you are perhaps making the video because you are passionate about it. You could invest the rest of your life making just one video that you feel strongly about. There’s a message contained in that video, which you feel the world needs to learn.

Unless one has no obligation – no bills, no family, no job – time and passion are hard to manage. Usually, outside forces manage these things for us. We all have a limited amount of time and whether we want them or not, other things are always competing for our attention. Making fantastic video often gets abbreviated, thereby becoming simple excellent video. However, we can’t always be sure that more time leads to better video.

We live in a big world with hundreds of millions of people making video. I am sure that someone is making a video with a cell phone and they will indeed spend the rest of their life working on a daily basis. Income, finances and money are not a primary concern of theirs as they are totally focused upon the final product. What is the final product? The movement of the hearts and the enlightenment of the minds of the viewers? How much time is this worth?

Matthew York is Videomaker‘s Publisher/Editor.

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