Viewfinder - Who Are We?

The Videomaker community is very well established, as we started out as a magazine in 1986. The year 2002 marked the high point of our monthly magazine’s readership at 94,000. As of early 2010, we have about 94,000 people reading our weekly eNewsletter and little more than half of that number reading the magazine. However, on our website, we have over 100,000 people visiting each week. Videomaker.com was one of the first websites focusing upon video production. We launched our website in 1994. About 30 people visit our headquarters every other month to attend one of our Videomaker workshops.

Recently, we launched a premium part of our website called Videomaker Plus. A membership to Videomaker Plus costs $25 per year. Our members get a web experience without banner advertising and where they can get exclusive access to thousands of articles, tips, and videos. Our Editorial staff is a little more cozy with Videomaker Plus members as they can reach our Expert Hotline to gain direct email access to our editors to get answers to questions about any video subject.

Together, we are a community of people that want to make better video and we focus on tools and techniques. There are loads of websites that claim to review products, camcorders, digital still cameras, computers, printers, mobile phones or whatever the hot products of the era may be. However, these websites are not communities of people seeking self expression. They are looking to get the best performing product of the season. Our community is excited about the nuances of video-creating tools and we discuss them at great depth in our forums. We have been reviewing video production tools and products since 1986. We don’t only test camcorders, but we test a wide variety of products used in making video. We actually use them to make video, we don’t just test them in a room, alongside other unrelated products, like GPS devices.

Our community is excited about sharing and perfecting video production techniques, whether in the planning, shooting or editing stage. These days, anyone can purchase an HD camcorder for $100 and make a short video. What separates our community is our detailed attention to the technique of how one would shoot that video. Should the storyboard have 16 panels or 20? Should the camera be setup at 45 to the right of the centerline of the nose or 40? Should the last edit of a scene end at 90 frames after the last word is spoken or 100 frames?
You are our community and together we are passionate people expressing our view of the world through video. Thanks for being with us!

Matthew York is Videomaker‘s Publisher/Editor.

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