Nearly 100,000 videos are uploaded each day to a video sharing site. This amazes me. I am fascinated with the content of these videos. Much of it is comprised of things that you can’t see on TV, like people getting hurt in fistfights, crashes and accidents. I am torn about my fascination with watching these clips and the fact that I am being entertained by the suffering of other people. I also see plenty of clips of animals, especially pets. I have pets and I enjoy their funny behavior, so I can relate to the these videos.
Most of these clips are short. It seems that watching video on a computer is tolerable for just a few minutes. Soon, the videos on these sharing sites will somehow be accessible on a TV in a living room. When that happens, the most compelling content will surely change. There is an opportunity for you as this progression unfolds.
What makes videos from Videomaker readers different from the average video on these sharing sites? I am sure that your videos are shot with better lighting. You are familiar with reflectors, video lights and even how to make the best of simple house lamps. Your videos are often shot using an external mic and it is usually closer to the source of the sounds, so your audio is easy to understand. Your camera work is steady and your camera moves are elegant. You pan, tilt and follow the action. Your videos are edited. Nearly all of you are telling a story with your videos. You introduce characters, and you might have a plot, a conflict and a climax or conclusion. All of this is the result of understanding some extremely basic techniques. In the future, I expect to see more and more shared videos produced with a higher level of quality.
If we compare the sharing of text on the Internet, we can note that text was initially shared with a Web site. Setting up a Web site in 1994 was complex (requiring an understanding of a programming language, HTML), so initially only the most devoted and fastidious people shared text on the Internet. Over time, sharing text became easier as tools like forums and blogs emerged. But now, many of the text shared on the Internet doesn’t have as high a quality as in the past. When someone posts a video on a video sharing site, it is like a mini Web site. The Internet video sharing began as an easy endeavor. There is no need for a programming language. As the sharing of video evolves, we might see the inverse of what we’ve seen with Internet text sharing. Over time, more fastidious people will produce a larger percentage of the video and it will become more useful and watchable as this shared video moves to the TV.
This is good news for us, as it will also provide an opportunity for video producers to monetize (generate income) from their videos.
Matthew York is Videomaker’s Publisher/Editor