The mission of Videomaker, Inc. is to democratize and enrich television by educating, informing and inspiring people about its use. To this end, we deliver up-to-date information about video production and distribution; teaching through print, digital media and events.
Most magazines come from companies producing a variety of publications. For example, Hachette Filipacchi Media publishes many magazines including Popular Photography & Imaging, Car & Driver and Sound & Vision. Here at Videomaker, we’ve taken a different route. Our mission statement says it all–we are committed to this endeavor, and if we find a niche in the market that helps us achieve that mission, we’ll fill it.
The enrichment and democratization of television is of utmost importance to me. TV has a tremendous amount of untapped potential for enrichment. I see TV as an information faucet spilling data, ideas and influence into the minds of the public. And what do we have to show for it? Too much shallow entertainment, and not enough information that allows us to prosper and grow. I have to agree with Newton Minow, Chairman of the FCC in the 1960s: "TV is a vast wasteland."
Certainly, some programs have been beneficial to our society. Sesame Street has gotten many toddlers off to a good start, and Current TV and Link TV are two relatively new channels doing a fantastic job in leveraging TV to best serve mankind. Certainly, the Discovery Channel and The Learning Channel are full of beneficial programs. However, by and large, TV is not living up to its potential. I believe this is due to the small number of TV producers fortunate enough to feature their work on major TV networks. TV producers are pressured to draw as large an audience as possible and thus aim their programs at the lowest common denominator (John Q. Public). To play it safe, TV producers often aim even a little lower than that.
I feel the democratization of TV goes hand-in-hand with enrichment. To get more information and more diverse programming, we’ll need producers with new ideas and fresh outlooks. It’s time that more Americans express their First Amendment rights on TV. We’ve left the task of TV expression up to a very small number of people in Hollywood and New York City. We’ll all live in a better world as more people transmit more ideas on TV shows delivered via the Internet. New companies like Veoh, BrightCove, Putfile and Streamload are providing opportunities for innovative TV distribution.
Here at Videomaker, we strive to teach video creation to as many people as possible. Education is at the very center of all of our efforts. We also work behind the scenes, working to influence video creation manufacturers to make video production an easier task, so that non-technical people can express themselves, too.
Matthew York is Videomaker‘s Publisher/Editor