Though my day-to-day responsibilities are mainly video production related tasks, I also get to wear a journalist hat from time to time. This mainly involves evaluating new products, writing about video production, and every once in awhile, I’m lucky enough to get a peek behind the scenes of a company. When I say a peek, it really doesn’t do it justice. Essentially I was treated to a behind the scenes tour of the Shure headquarters in Niles, Illinois. It’s easy to drink the kool-aid when a company is so genuinely nice and accommodating, but once the initial awe factor wears off, you truly get a feel for the company and the way they design products and do business. Suffice to say, I will never pick up a microphone again and take it for granted. More specifically, when I pick up a Shure mic, I will appreciate how much hard work, research, testing, and downright abuse they put these mics through to make sure (no pun intended) that it works well, and can easily withstand the rigors of video production.