Greg Olson - April 15th, 2013
There is a ton of cool stuff to see at NAB, no doubt about it. From brand new companies to well established industry veterans, there are new and old products abound and many of them had me itching to max out the credit cards. So let's pretend for a moment that somebody handed me $10,000 dollars, and said I could only spend it on 3 things at NAB. Well, here's what I'd buy.
ARRI L7-C - $2800
For those not familiar with ARRI's L series of lights, they are basically LED lights that have the same light properties as traditional tungsten lights, with some huge advantages. New to the L series lineup this year is the L7-TT. The “TT” stands for tuneable tungsten and while it shares many of same features, I'd still take the L7-C over it. So what makes this light so special? For starters it's got a tuneable color temperature from 2700k to 10,000k, which means you can match it to any other light source you can conceive of. It's also got adjustable plusgreen and minusgreen, so it can be used to match standard fluorescent lights, or even as a backlight for greenscreen. If you need a splash of color, or want to dial in your light color to play to the strength of a specific camera, it's got full gamut color mixing, which basically means you're able to crate any color of light you want, simply by adjusting the dials. Of course they're focusable, dimmable without color temperature shift, produce only a single shadow, and can be controlled remotely. A set of these would make any lighting designer happy.