LAS VEGAS, Nev. (April 9, 2000) At the 2000 National Association of Broadcasters Conference (NAB), Avid Technology, Inc. (NASDAQ: AVID) today announced a partnership, licensing and distribution agreement with Terran Interactive, a subsidiary of Media 100, Inc. (NASDAQ: MDEA).
Avid will embed an enhanced version of Terran's professional media encoding product, Media Cleaner Pro, into a new, network-based, distributed media encoding solution now under development. This new product will augment the growing Avid Unity family of shared media services, allowing Avid editing and finishing systems to offload compute-intensive digital encoding to multiple networked encoding engines.
As a result, Avid users will be able to efficiently and quickly encode video into a variety of delivery and streaming formats without tying up their editing and finishing systems.
As part of this agreement, Avid also plans to bundle the basic Terran Media Cleaner EZ product into upcoming releases of its Symphony, Media Composer, Avid Xpress, Avid Xpress DV and NewsCutter editing and editorial finishing systems. Avid will also add features to these upcoming releases designed to enable seamless interoperability with other stand-alone, professional Terran products already in customers' hands or acquired separately.
Avid's strategy is based on a 'create once, publish everywhere' approach, where we strive to enable professional content production workgroups to create video content once in universal formats, and then to automatically publish into any of the dozens of digital and analog formats required for traditional broadcast, internet broadcast and interactive delivery. We are pleased to incorporate Terran's industry standard streaming products into our solutions, extending the range of digital formats to which we can automatically publish, said Paul Henderson, Avid's vice president of product marketing for new media solutions.