Reprinted from a TDK press release:
Heralding a major breakthrough in recordable DVD technology, TDK today announced the introduction of its Armor Plated DVD discs, premium quality recordable DVD media that incorporate next-generation hard-coating technologies to achieve unprecedented durability. Compared to standard blank media, the new TDK Armor Plated discs provide a remarkable 100 times greater resistance to damage from everyday use such as scratches, dirt, fingerprints and other contaminants.
Rich Martino, TDK Product Manager pointed out: "Once you've recorded a DVD, there's nothing more frustrating than loading it, getting ready to enjoy a movie or do important work -- and then it doesn't play. Usually, it's because the disc is damaged or dirty due to mishandling or excessive wear and tear. TDK Armor Plated discs are the solution for blank DVD users -- they're the most damage-resistant recordable DVD discs available, even more durable than pre-recorded DVD discs. In fact, in our lab testing we've even tried to scratch them with steel wool pads, and write on them with permanent ink markers -- and the discs wouldn't scratch, while the marker ink came right off." Martino noted, "Although, this isn't something a consumer would normally do, we conducted these tests to confirm the extreme durability of TDK Armor Plated discs, and verify that the media can withstand the conditions of everyday wear and tear."
Martino concluded, "As DVD becomes a mainstream recording format for home and business applications, users want assurance that their irreplaceable family movies and critical data are safeguarded on media that provides the absolute highest degree of protection. TDK Armor Plated DVD discs give customers that assurance as never before."