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Editready takes a colorful approach to transcoding

Divergent Media's EditReady Professional Video Transcoding

Divergent Media, makers of ScopeBox and ClipWrap, have released EditReady, their latest Mac-based video transcoding application. EditReady builds on the strengths of ClipWrap, only adding additional functionality and features for pro video and popular DSLR video workflows.

Between codecs, wrappers, custom settings, and clients looking for a different and specific delivery formats, video transcoding can be a tricky and confusing subject. Fortunately, current transcoding applications like Adobe Media Encoder, Apple’s Compressor and ClipWrap have simplified matters greatly.

Most, however, do just that - transcoding. Open program, choose output, transcode.

Building on the success of ClipWrap, EditReady looks to differentiate from the other transcoding applications through the addition of some unique features and capabilities, along with incredible simplicity, and of course, blazing performance. In addition to making transcoding quick and easy, it has some interesting features usually not present in a transcoding application.

Of course, at the heart of the application is a solid transcoding engine. Built for professional camera formats, EditReady uses hardware accelerated decode and OpenCL to crank up the performance, and according to Divergent Media, EditReady can perform certain transcodes up to 10x faster than it’s nearest competitor applications.

As for unique features, EditReady has the ability to apply LUTs (Look Up Tables) to a clip for general color correction. Usually part of the post-production workflow, the ability to add a LUT after an edit can mean taking dailies or a signed-off edit of a video and making custom looks for client review quickly and easily.

Additionally, EditReady has options to review and edit clip metadata, as well as batch process clips. EditReady can convert multiple batches of files with pre-made presets either through the simple interface or using a command line interface, for those so inclined.

EditReady is a tool with current post-production workflows in mind. Taking in and transcoding footage shot with anything from a cell phone to a DSLR to an ARRI Alexa is where EditReady shines.

EditReady is available now from Divergent Media’s website.
 

Russ
Fairley
August 07th, 2014

Press Release

Divergent Media Launches EditReady -- A professional media transcoder for the Mac designed to make media conversion faster, easier, and more reliable.

San Francisco, June 10, 2014 -- Divergent Media today introduces EditReady, its new professional video transcoding app. EditReady provides a blazing fast transcoding engine built for video professionals with tools designed to simplify and accelerate media workflows.  

About EditReady

EditReady is the newly released transcoding application for the Mac from Divergent Media, makers of the popular video tool ClipWrap. Designed to be an integral tool for on-set, post-production and finishing workflows, EditReady helps you get from set to suite faster than ever. Built for professional workflows and cameras formats, it sets the new standard for video transcoding performance and simplicity.  

“We think of EditReady as the bridge between production and post-production. More and more cameras shoot straight to QuickTime movies, and we wanted a tool for editors to prepare that footage before dropping it into their post workflows. By helping users easily get all their footage into a common mezzanine format like ProRes or DNxHD, we hope to lessen the headaches during the later stages of editing” said Divergent Media CEO Mike Woodworth.  

 

EditReady is the first transcoding tool designed specifically for 21st century post-production workflows, while still allowing users to extract value from their legacy source footage.  From cell phones and GoPros to dSLRs and Alexa, EditReady is designed for today’s modern media and a strong roadmap for the future means it’ll keep up with the rapid pace of media innovation.  

EditReady Features

  • Speed: EditReady leverages hardware accelerated decode and OpenCL to make it the fastest transcoder on the market. It is as much as 10x faster than competing transcoders.

  • Simplicity: Featuring a clean and simple UI, EditReady makes the complicated work of building transcode batches fast and friendly. It is designed help you get from set to suite as fast as possible.  

  • Metadata: EditReady’s metadata editor lets users view and edit all of the camera and editor metadata associated with a video file. Quickly clean up batches of files, rename clips for edit or add custom data fields.  

  • Batches: Convert multiple batches of files with pre-made presets to create efficient workflows. Quickly transcode footage for web screeners, ProRes editing, or bake in LUTs for dailies.  All this can be done through the simple user interface, or through a command line interface for power users.

 

Pricing

EditReady is available immediately for the introductory price of $49.99. More info is available at  http://www.divergentmedia.com/editready.  

 

About Divergent Media

Divergent Media focuses on providing simple, powerful tools for video professionals. Its ScopeBox represents a paradigm shift in video analysis. Its industry leading rewrap tool, ClipWrap, is a critical component of any Mac HDV and AVCHD workflow.  EditReady, its newest tool, provides fast and easy media transcoding for modern video workflows.