CES 2014: Voxx 360Fly and 360MicroFly

dark spherical camera with bubble lens on top

What is an action camera? Turns out, we're still defining that, and Voxx has combined with EyeSee360 for one example we can use in a sentence. The 360Fly will capture what's happening all around you. With a field of view at 360 horizontal degrees, and 240 degrees vertical, wide angle doesn't quite describe it. So no need to worry about composition so much as where you take the camera, so without any housing, the 360Fly can go underwater as far as five atmospheres. The universal 1/4-inch-20 mount allows for lots of placement options, and at just over 4oz. and two inches (58mm) in diameter it is sure to fit nearly anywhere.

The connection of the 360Fly to your Android or iOS smartphone is possible through Wi-Fi and Bluetooth. The app will allow you a live view and help you share your video. If you're not getting too dangerous with your camera and are willing to use your phone, the 360MicroFly is more cylindrical than the spherical 360Fly, but is designed to work on iPhones and Android phones. The vertical view is narrower at 80 degrees, but the whole horizon thing is still a big deal.

How we interact with video is sure changing, and the 360Fly and 360MicroFly appear to be ways to reduce the amount of camera work necessary. Get your imagination going because what was once behind the scenes is becoming half the scene. Pricing has not been finalized though the 360Fly looks to land in the $400-$450 range, and start shipping via VOXX International in June or July 2014.

silvery lens extension for smartphones

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Wed, 01/08/2014 - 9:25am

Press Release

VOXX Electronics and EyeSee360 Introduces World’s Smallest
360º Lifestyle Video Cameras
Lifestyle Camera and Smartphone Attachable 360° accessary Highlight the Introduction
Las Vegas, Nevada, January X, 2014 – VOXX Electronics Corp. a wholly owned
subsidiary of VOXX International (NASDAQ VOXX) today announced the Company’s
entrée into the high tech panoramic video camera market. Through a partnership with
EyeSee360 the company will deliver a line of unique panoramic video cameras to a
market that virtually includes everyone….from the extreme sports enthusiast to parents
shooting their children’s birthday party.
Named “360Fly” and “360MicroFly”, these two products are compact, lightweight, 360º
HD lifestyle products that will enable both consumers and professionals to capture and
share personal experiences in a never before seen narrative. The 360Fly is mountable
on a variety of different sports equipment from helmets to surfboards to a tiny tripod for
the center of a table. The “360MicroFly” is the world’s first 360 single optic lens
attachment for Apple and select Android phones.
“We believe that the 360Fly and 360MicroFly will change the way consumers view video forever
making their footage more compelling, engaging, and immersive than ever before” said Tom
Malone, President, VOXX Electronics Corp. " Entree into this high profile, high energy market
will set the tone for the future of VOXX Electronics as an innovative market leader bringing
advanced technology and solutions to both the end consumer and enterprise customer."
With unique perspectives and user-controlled points of interest, content generation
becomes fun, interactive and seamless from capture to share. 360Fly provides
consumers with a new way to document experiences that current industry standard
cameras simply can’t capture. Mount it, wear it, or simply place it and experience the
future of video documentation.
“We have been looking for a partner that shares our vision and is a leader in the
consumer electronics industry – VOXX is that partner,” said Tim O’Neil, CEO of
EyeSee360. “We believe this technology will change the way people expect to interact
with video whether peer–to-peer or from broadcasters. This is an exciting step in the
evolution of video”
Both cameras focus on capturing and sharing life’s moments allowing recipients to
enjoy a unique personal and meaningful experience. The “Fly’s” field of view captures
more than 4 times that of traditional cameras, with intuitive design and application
interface; end users enjoy a seamlessly engaging experience. Ideal for on the go use,
the 360Fly can fit in your pocket and be submerged in water up to 5 atmosphers.
360MicroFly is a smartphone lens attachment that puts a spin on traditional video
offering users the ability to simultaneously record everything around them. 360MicroFly
attaches to select smartphones to capture videos that are not only panoramic; they’re
also interactive, creating engaging scenes, allowing viewers to control what they want to
view. …and they are driven by an easy to use social network software app.
User generated content can be shot, edited and shared using the 360fly iOS and
Android app. Users can also share to YouTube, Facebook, Twitter and other social
media channels in standard video playback form.
# # #
The 360Fly and 360MicroFly brands are marketed exclusively by VOXX Electronics
Corporation, a wholly owned subsidiary of VOXX International Corp., (NASDAQ VOXX).
For information on the 360Fly products please visit: www.360fly.com or
For information on becoming a VOXX Electronics Dealer in the US, email us at
Like 360Fly on facebook at: facebook.com/360fly
Follow 360Fly on twitter at @360fly
Like us on our Facebook Page: Audiovox
Subscribe to our YouTube Channel: Audiovox
About VOXX Electronics Corporation (VEC):
VOXX Electronics Corporation (VEC) is a wholly owned subsidiary of VOXX International
Corporation (NASDAQ:VOXX), a leading, global supplier of mobile and consumer electronics
products. VEC is a recognized leader in the marketing of automotive entertainment, Location
Based Services (LBS), rear observation systems, and vehicle security. Its’ extensive distribution
network includes power retailers and 12-volt specialists as well as nearly all of the major vehicle
manufacturers (“OEMs”), both domestically and abroad.
VOXX Electronics possesses a strong brand portfolio and its products ranks among the top ten
in almost every category in which they sell. Primary brands include Audiovox®, Invision®,
Jensen®, Omega®, Advent®, Code Alarm®, Prestige® and Excalibur®.
ABOUT EyeSee360
EyeSee360 the creator of 360Fly product and technology spun out of Carnegie Mellon
University’s Robotics Institute in 1998. EyeSee360 is a leader in single-shot panoramic
imaging for both still and video photography. EyeSee360 has applied decades of
research in robotic vision, image rendering, and software interface expertise to the
challenge of creating interactive panoramic still images, prerecorded and live streaming
360 degree video. For more information www.eyesee360.com
About VOXX International Corporation:
VOXX International Corporation (NASDAQ:VOXX). The Company that began as Audiovox over
45 years ago has morphed into a worldwide leader in many automotive and consumer
electronics and accessories categories, and now into premium high-end audio. The Company’s
brands hold leading market positions across a wide-spectrum of consumer and automotive
Today, VOXX International is a global company….with an extensive distribution network that
includes some of the world’s Fortune 500 companies and an international footprint in Europe,
Asia, Mexico and South America, and a growing brand portfolio, which is now comprised of over
30 trusted brands including Audiovox®, Klipsch®, RCA®, Invision®, Jensen®, Acoustic
Research®, Jamo®, Energy®, Mac Audio®, Magnat®, Heco®, Schwaiger®, Hirschmann Car
Communication® and Oehlbach®. The Company continues to drive innovation throughout all of
its subsidiaries, and maintains its commitment to exceeding the needs of the consumers it
serves. For additional information, please visit our Web site at www.voxxintl.com.