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CES 2014: Voxx 360Fly and 360MicroFly

dark spherical camera with bubble lens on top

What is an action camera? Turns out, we're still defining that, and Voxx has combined with EyeSee360 for one example we can use in a sentence. The 360Fly will capture what's happening all around you. With a field of view at 360 horizontal degrees, and 240 degrees vertical, wide angle doesn't quite describe it. So no need to worry about composition so much as where you take the camera, so without any housing, the 360Fly can go underwater as far as five atmospheres. The universal 1/4-inch-20 mount allows for lots of placement options, and at just over 4oz. and two inches (58mm) in diameter it is sure to fit nearly anywhere.

The connection of the 360Fly to your Android or iOS smartphone is possible through Wi-Fi and Bluetooth. The app will allow you a live view and help you share your video. If you're not getting too dangerous with your camera and are willing to use your phone, the 360MicroFly is more cylindrical than the spherical 360Fly, but is designed to work on iPhones and Android phones. The vertical view is narrower at 80 degrees, but the whole horizon thing is still a big deal.

How we interact with video is sure changing, and the 360Fly and 360MicroFly appear to be ways to reduce the amount of camera work necessary. Get your imagination going because what was once behind the scenes is becoming half the scene. Pricing has not been finalized though the 360Fly looks to land in the $400-$450 range, and start shipping via VOXX International in June or July 2014.

silvery lens extension for smartphones
Jackson
Wong
January 08th, 2014

Press Release

VOXX Electronics and EyeSee360 Introduces World’s Smallest360º Lifestyle Video CamerasLifestyle Camera and Smartphone Attachable 360° accessary Highlight the IntroductionLas Vegas, Nevada, January X, 2014 – VOXX Electronics Corp. a wholly ownedsubsidiary of VOXX International (NASDAQ VOXX) today announced the Company’sentrée into the high tech panoramic video camera market. Through a partnership withEyeSee360 the company will deliver a line of unique panoramic video cameras to amarket that virtually includes everyone….from the extreme sports enthusiast to parentsshooting their children’s birthday party.Named “360Fly” and “360MicroFly”, these two products are compact, lightweight, 360ºHD lifestyle products that will enable both consumers and professionals to capture andshare personal experiences in a never before seen narrative. The 360Fly is mountableon a variety of different sports equipment from helmets to surfboards to a tiny tripod forthe center of a table. The “360MicroFly” is the world’s first 360 single optic lensattachment for Apple and select Android phones.“We believe that the 360Fly and 360MicroFly will change the way consumers view video forevermaking their footage more compelling, engaging, and immersive than ever before” said TomMalone, President, VOXX Electronics Corp. " Entree into this high profile, high energy marketwill set the tone for the future of VOXX Electronics as an innovative market leader bringingadvanced technology and solutions to both the end consumer and enterprise customer."With unique perspectives and user-controlled points of interest, content generationbecomes fun, interactive and seamless from capture to share. 360Fly providesconsumers with a new way to document experiences that current industry standardcameras simply can’t capture. Mount it, wear it, or simply place it and experience thefuture of video documentation.“We have been looking for a partner that shares our vision and is a leader in theconsumer electronics industry – VOXX is that partner,” said Tim O’Neil, CEO ofEyeSee360. “We believe this technology will change the way people expect to interactwith video whether peer–to-peer or from broadcasters. This is an exciting step in theevolution of video”Both cameras focus on capturing and sharing life’s moments allowing recipients toenjoy a unique personal and meaningful experience. The “Fly’s” field of view capturesmore than 4 times that of traditional cameras, with intuitive design and applicationinterface; end users enjoy a seamlessly engaging experience. Ideal for on the go use,the 360Fly can fit in your pocket and be submerged in water up to 5 atmosphers.360MicroFly is a smartphone lens attachment that puts a spin on traditional videooffering users the ability to simultaneously record everything around them. 360MicroFlyattaches to select smartphones to capture videos that are not only panoramic; they’realso interactive, creating engaging scenes, allowing viewers to control what they want toview. …and they are driven by an easy to use social network software app.User generated content can be shot, edited and shared using the 360fly iOS andAndroid app. Users can also share to YouTube, Facebook, Twitter and other socialmedia channels in standard video playback form.# # #The 360Fly and 360MicroFly brands are marketed exclusively by VOXX ElectronicsCorporation, a wholly owned subsidiary of VOXX International Corp., (NASDAQ VOXX).For information on the 360Fly products please visit: www.360fly.com orwww.audiovoxproducts.comFor information on becoming a VOXX Electronics Dealer in the US, email us atnewaccounts@audiovox.comLike 360Fly on facebook at: facebook.com/360flyFollow 360Fly on twitter at @360flyLike us on our Facebook Page: AudiovoxSubscribe to our YouTube Channel: AudiovoxAbout VOXX Electronics Corporation (VEC):VOXX Electronics Corporation (VEC) is a wholly owned subsidiary of VOXX InternationalCorporation (NASDAQ:VOXX), a leading, global supplier of mobile and consumer electronicsproducts. VEC is a recognized leader in the marketing of automotive entertainment, LocationBased Services (LBS), rear observation systems, and vehicle security. Its’ extensive distributionnetwork includes power retailers and 12-volt specialists as well as nearly all of the major vehiclemanufacturers (“OEMs”), both domestically and abroad.VOXX Electronics possesses a strong brand portfolio and its products ranks among the top tenin almost every category in which they sell. Primary brands include Audiovox®, Invision®,Jensen®, Omega®, Advent®, Code Alarm®, Prestige® and Excalibur®.ABOUT EyeSee360EyeSee360 the creator of 360Fly product and technology spun out of Carnegie MellonUniversity’s Robotics Institute in 1998. EyeSee360 is a leader in single-shot panoramicimaging for both still and video photography. EyeSee360 has applied decades ofresearch in robotic vision, image rendering, and software interface expertise to thechallenge of creating interactive panoramic still images, prerecorded and live streaming360 degree video. For more information www.eyesee360.comAbout VOXX International Corporation:VOXX International Corporation (NASDAQ:VOXX). The Company that began as Audiovox over45 years ago has morphed into a worldwide leader in many automotive and consumerelectronics and accessories categories, and now into premium high-end audio. The Company’sbrands hold leading market positions across a wide-spectrum of consumer and automotivesegments.Today, VOXX International is a global company….with an extensive distribution network thatincludes some of the world’s Fortune 500 companies and an international footprint in Europe,Asia, Mexico and South America, and a growing brand portfolio, which is now comprised of over30 trusted brands including Audiovox®, Klipsch®, RCA®, Invision®, Jensen®, AcousticResearch®, Jamo®, Energy®, Mac Audio®, Magnat®, Heco®, Schwaiger®, Hirschmann CarCommunication® and Oehlbach®. The Company continues to drive innovation throughout all ofits subsidiaries, and maintains its commitment to exceeding the needs of the consumers itserves. For additional information, please visit our Web site at www.voxxintl.com.