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Panasonic Announces AG-AC90 Professional Handheld Camcorder $2,250

Panasonic Announces AG-AC90 Professional Handheld Camcorder $2,250

Panasonic has announced the AG-AC90, its new, professional handheld camcorder. This camcorder is fitted with three 1/4.7" CMOS (aka 3MOS) sensors. Whileindependentfilmmakers will be unlikely to purchase this camera, given the bevy of full frame options currently available in DSLRs, professional videographers who require functionality over shallow depth of field should keep an eye on the AG-AC90 digital video camcorder. With the AG-AC90, Pansonic offers us up to 60fps in 1080p of AVCHD video. Footage will be up to 28 Mbps and will record to dual SD slots. The Ag-AC90 includes two XLR inputs for professional microphone use, plus HDMI out, USB 2.0 (mini), RCA audio out, and the standard Multi-AV out. It's planned release is late fall 2012 with a suggested list price of $2,250. For more on the Panasonic AG-AC90 professional camcorder, see the press release below.


August 15th, 2012

Press Release


PANASONIC INTRODUCES AG-AC90 AVCCAM HD HANDHELD CAMCORDER WITH 3MOS SENSOR, HD AND SD IMAGE CAPTURE, AND MANUAL CONTROLS At $2250, a Full-Featured Model Redefines Professional Entry-Level Acquisition SECAUCUS, NJ (August 14, 2012) Panasonic has announced a new professional AVCCAM HD handheld camcorder, the AG-AC90, equipped with high-sensitivity 1/4.7, full-HD 2.19 megapixel 3-MOS imagers to capture native 1920 x 1080 resolution images. Targeted at the wedding and event, sports and corporate AV markets, the AC90 records in 1080/60p, 60i, 30p and 24p, as well as in standard definition (480/60i) in 60Hz. Its 12X zoom lens with three independent adjustable rings for zoom, focus and iris offers a wide 29.8mm to 357.6 mm (35mm equivalent) viewing angle, and Panasonics exclusive Nano Surface Lens Coating reduces ghosting and flares. Key AC90 features include two SD Memory Card slots for simultaneous recording; a five-axis image stabilizer that dramatically improves stabilization for hand-held shooting; 4X pixel shifting technology for a sharper image; and an intelligent Auto (iA) Zoom 25X super-resolution function for automatic adjustments of edge, gradation and detail. The AC90 debuts a premium professional AVCCAM HD recording mode, the PS mode (28 Mbps, 60p only), and also records video in the PH mode (average 21 Mbps/Max 24Mbps), the HA mode (approx.17 Mbps), and the extended recording HE mode (approx. 6 Mbps). The AC90 is compatible with Panasonics ultra high-speed UHS-1 Memory Card series (in addition to providing SDXC and SDHC card support), with transfer rates of 90MBs, four-and-a-half times as fast as the previous generation of SDHC media. The two slots can also be utilized for simultaneous back-up recording. The AC90 includes such desirable professional features as time code/UB recording; time/date stamp, and two wired remote control terminals (for zoom, focus, iris, REC start/stop controls). Standard professional interfaces include an HDMI output, USB 2.0 (mini B-type), Multi-AV output, and a built-in stereo microphone. The camcorder features two locking XLR inputs with switches for mic/line, two RCA audio outputs, and records two channels of Dolby Digital. For editing or playback, professionals can transfer content by inserting the SD Memory Card into Mac or PC computers or by connecting the camera directly via its USB 2.0 interface. Panasonics AVCCAM Importer software, a QuickTime plug-in component that eliminates the need to convert AVCHD files to ProRES422 files before editing in Final Cut Pro, is available as a free download from the companys web site. For easy HD viewing, the camcorders are equipped with a widescreen LCOS color viewfinder and a widescreen, 1.15-million pixel 3.5-inch LCD color monitor.The LCD monitor rotates 270 degrees for easy low-angle, high-angle and self-interview shooting. The AG-AC90 will be available late fall 2012, with a targeted suggested list price of $2,250. Panasonic will support the AC90 with a three-year limited warranty (one year plus two extra years upon registration). About AVCCAM Panasonics AVCCAM series brings the benefits of solid-state HD recording to budget-conscious professionals with a range of affordable camera and recorder products that record with inexpensive, widely-available SD Memory Cards. The professional AVCCAM line includes the AG-3DA1 Full HD 3D camcorder, the AG-AF100 large imager HD cinema camera, the AG-AC160A, AG-AC130A, AG-HMC40, AG-HMC150 compact handhelds, the AG-HMC80 shoulder-mount, the AG-HMR10 AVCCAM recorder and its optional AG-HCK10 camera head. AVCHD is supported by a wide range of editing options, including the latest versions from Apple (Final Cut Pro X), Adobe (Premier Pro CS6), Grass Valley-Canopus (EDIUS Pro 6/6.5,, EDIUS Neo3), and Avid (Media Composer 5/5.5). For more information, visit Solutions for Business Built on a celebrated engineering foundation, Panasonic architects business technology solutions that help build a better world. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to help them acquire, manage and interpret the information that drives innovation. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, which is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC). All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at