Sony announced that it is developing a new type of E-mount interchangeable lens camcorder for professional use that is equipped with a Super-35mm equivalent large format CMOS sensor. This new addition to Sonys professional NXCAM line will be available in the middle of 2011.
Already a key player in the 35mm digital cinematography market with its highly acclaimed CineAlta F35 and SRW-9000PL cameras for high-end digital cinema production, Sony also recently strengthened its line-up in this category with the new PMW-F3, its first professional handheld digital production camera with a Super 35mm imager. With this new NXCAM HD camcorder now (still under development), Sony looks to further strengthen its position in the entry-level segment by providing an affordable yet highly capable professional solution for many applications -- including independent film, music video and corporate communications - all looking for a cinematic look.
This NXCAM HD camcorder under development will be equipped with a Super-35mm equivalent sensor, a widely used film stock size in the film industry that is perfectly designed for capturing motion picture. This new sensor will have extraordinary performance in terms of picture quality and sensitivity, and is able to create rich Bokeh effect (beautifully defocused image) that is perfect for artistic story-telling in motion picture.
Thanks to the adoption of the E-mount interchangeable lens system that is identical to Sonys ? series NEX-5, 3 and Handycam NEX-VG10, the E-mount lenses will be compatible with this new professional camcorder. In addition, a very short flange back distance (the distance between the lens mount surface and sensor surface) allows various ? A-mount lenses to be mounted via a mount adaptor (LA-EA1). It is also possible to attach many other lenses using third-party mount adaptors. With such flexibility, users will be able to experiment with various creative expressions by exploiting the characteristics of different optics.
November 18th, 2010
