Videomaker's Tutorials are a step-by-step look at video production. Learn the ins-and-outs of a variety of topics including documentary storytelling, wedding videography, genre types and special effects. With the following tutorials you can learn how to create muzzle flash effects and light saber effects, obtain legal clearance to shoot on location, and how to set up interview lighting.
So, your shoot is done, and you've got some great footage. Now the trick is assembling your shots into a coherent message that will bring your client more customers. In this segment we talk about logging your footage, spot lengths and formats, adding voice-overs, choosing music, and adding sound effects. Creating the right blend of footage and graphics, along with a great sound mix will take all the hard work you've done and mold it into a great commercial.
In this segment we talk about the logistics of shooting inside a business, working with the client on set, using the shot list, and how to improvise.
Now that you've assembled all the information into a clear message and have the script together, it's time to take it apart. In this segment, we discuss breaking down your script, creating a shot list and story board, assembling the resources for the shoot.
Go ahead... ask. “Why do all the work of putting it together, just to take it apart?”
The answer is simple. Pre-production.
You've met with the client, toured the business, and have pages of notes. Now it's time to take all that information and conceptualize a great commercial. In this segment we cover creating the concept, choosing a style of advertising, and pitching the idea to the client. Understanding these concepts will help you form a solid idea to get the go ahead from your client
Creating a commercial for a business is a series of steps that, if well planned and executed, create an effective selling tool for your client. The client is the person who has the final say and writes the checks, so the first meeting is crucial. Using these methods can give you a head start on the pathway to making a great commercial for your client.
Star Trek, released in 2009, is a modern take on a classic franchise. This film mixed classic film techniques with high end visual effects to bring a sense of realism to the screen.
Saving Private Ryan, released in 1998, is known for it's realistic portrayal of war. Janusz Kaminski used various techniques to create gritty, intense cinematography that has some of the most memorable battle scenes ever shot on film, earning him an Academy Award for his work.
The Godfather. Released in 1972, redefined the gangster genre and won the academy award for best picture. Cinematographer Gordon Willis masterfully crafted shadows and created a unique look and feel with great lighting techniques throughout the film to create some truly intense scenes.
This segment examines a scene from a film that took low-light shooting to new levels. Director Stanley Kubrick's Barry Lyndon, released in 1975, still holds the title for the lowest f-stop lens used in a film. With the beautifully crafted shots in the film, it's no surprise that Directro of Photography John Alcott won the academy award for best cinematography. Deconstructing Cinematography looks at an incredibly lit scene, using only three candles.
Cinematographer Conrad Hall won the academy award for best cinematography for Butch Cassidy and the Sundance Kid in 1969, and his style still has enormous influence in movies today. We look at a scene from a great film that boldly pushed the boundaries of the western genre and set a new look for the classic western.
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