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Viral Videos: Everyone's Got the Fever


Viral Videos: Everyone's Got the Fever
It has been difficult to ignore the increase in viral video ad campaigns lately. If you haven't noticed, viral videos have become a powerful advertising strategy for many corporations. Volkswagen created "The Fun Theory," MicroBilt sponsers "I Love Local Commercials," and Evian's creepy roller skating babies helped make their "Live Young" campaign a viral success.

New Viral Video: Piano Stairs


Can you get more people to take the stairs by making it fun to do? That's the question asked in Piano Stairs, a new viral video that has reached well over 2.5 million views on YouTube in just under two weeks...

The 2008 campaign in viral video


The 2008 campaign in viral video
JibJab has been a rite of passage for political campaigns (particularly presidential politics) for years, but there's a lot of recent talk about the effect of Tina Fey impersonating Sarah Palin generating some of the highest ratings that Saturday Night Live has had in years... and, similarly, some rather amazing traffic figures for NBC's web site.