I work at a digital media and marketing studio and we've been discussing how to price a project. It's a video project that will have a very fast turnaround. Some of the details:
-1-2 minutes long
-two versions, French and English
-lower thirds motion graphics
-we will need to be onsite for a 3-4 hour event to record footage, then have the video edited, graphics added, etc. and exported + delivered 4-5 hours after that
Adobe released a report titled “The New Creatives Report” detailing what creative professionals find themselves doing, their work habits, and where they believe things are headed. It’s an interesting read and much of what it states is reflective of the trends currently taking place in the video community.
Many video producers shy away from motion graphic work, however video editing and motion graphic design share many of the same traits. Don't be afraid to dive in - here are some things to know before you begin.
If brackets, terminals, shoulders, and bowls sound like hardware, something you find at airports, a part of your body, and something you eat your morning cereal out of, then you've probably never thought too much about the elements that make up a good font.
Cinema 4D has long been a favorite among motion graphics artists working primarily with video. While it's capabilities strech far beyond what your average video editor would need, it's relative ease of use has made it very attractive for those that want to incorporate 3D graphics into their After Effects projects. Most applicable to video enthusiets is the improved camera enhancement, including the new Camera Calibrator, and a faster render engine.
It's easy to blame amateur equipment for the amateur look of a project when you're a beginner. Many of us play the hand we're dealt when it comes to producing video. We use the camera we can afford, and we make the best of the editing system we have. We're no strangers to using workarounds to perform even the most basic tasks. Some might say this builds character, and they're probably right.