What if....? World Backup Day Reminder for Techno-critters! Jennifer O'Rourke - Fri, 03/29/2013 - 8:59am What if you lost every physical or digital memory you cherish? From film to ones and zeros; we store, save, pack, crate and archive a lot of memories and one fire, flood or wrong computer crash can destroy that which we hold dear. What can you do?