Marketing Articles

• Movie Promotion
• Self Promotion

• Surviving a 48-Hour Film Challenge
  July, 2010
  by Christa Sadler
  Film and video festivals are great ways to meet other enthusiasts just like you, and nothing gets the blood pumping faster than joining a 48-hour film challenge. Moments after you receive the theme, you then have only two days to plan, shoot, edit and deliver your finished video - do you have the guts to do what it takes?
• Protect Yourself - Watermarking Video
  August, 2012
  by Andrew Burke
  How do you keep your footage from being used online without permission? Watermarking. Well-known to still shooters, video producers need to equally protect…
• How to Find Clients for your Video Business
  July, 2012
  by Michael Fitzer
  Getting your Production Services known by an eager audience isn't like the old days. You can't put an ad in the Yellow Pages or the Classifieds and wait for…
• How to Market Your Video Editing Business
  April, 2012
  by Mark Montgomery
  So you're ready to start making money using your editing skills? First you'll need to learn how to market those valuable skills, then you need to find where…
• Risky Business - Film and Video Insurance
  February, 2012
  by Mark Jensen
  Don't put your livelihood and creativity at risk. Film and video insurance is a must for most video business people, to protect you, and your product.
• Find Your Next Job...Online
  November, 2011
  by Julie Camenisch
  With the economy still quite sluggish, even many experienced producers struggle to find video gigs. But video needs are growing, and you're at the right place…
• Options for Marketing Your Video
  April, 2011
  by Earl Chessher
  The market for video producers looking to sell video is huge! Video sales can happen if you're willing to invest time and effort into the right marketing plan.
• TV vs. Web Advertising
  April, 2010
  by J. Michael Long
  Can you still make money in advertising? Yes, but maybe not in the way you might think. The potential for video advertising is unlimited. Here are some ideas…
• Know What You're Buying
  March, 2009
  by Jennifer O’Rourke
  HDTV: make smart choices with good comprehension when you go shopping... Market7.com: helps producers save time, money and energy as they collaborate on video…
• From Play to Profit
  August, 2008
  by Brian Peterson
  Getting Your First Paid Gig
• The Reel Deal
  November, 2007
  by Morgan Paar
  Landing that dream job may come down to less than three minutes - or even thirty seconds - of what you put together in the ever-so-important demo reel.
• Marketing & Distributing Your Video Part 2 - Finding Buyers & Making Money
  November, 2007
  by Mark Steven Bosko
  With more opportunities than ever for videos to achieve true distribution, independent producers are able to find audiences and revenues for their projects…
• Marketing & Distributing Your Video
  October, 2007
  by Mark Bosko
  Part 1 - Letting the World Know
• How Camcorders Change the way We Track Events
  October, 2007
  by Jennifer O'Rourke
  Topical News
• Web Based Marketing for Videographers
  February, 2007
  by Roger B. Wyatt, ED.D
  The web is now really an option for video marketing and promotion in this Golden Age of independent video production.
• Profitmaker: Target Practice
  December, 1996
  by William Ronat
  You create the best videos around. But how do you sell your services? By zeroing in on your target market.
• Profitmaker: Marketing Your Video
  October, 1996
  by William Ronat
  To sell directly, or to distribute? That is the question.
• Video Entrepreneur: Any Portfolio in a Storm
  December, 1995
  by William Ronat
  Any Portfolio in a Storm
• Video Entrepreneur: Ad-vice
  February, 1995
  by William Ronat
  Ad-vice
• Video Entrepreneur: The Care of Feeding of Clients
  December, 1994
  by William Ronat
  The Care of Feeding of Clients
• Making and Selling a Travelogue
  November, 1994
  by Bernard Wilkie
  If you've got a camcorder, some videomaking knowledge and an interesting locale to spotlight, you're equipped to make and sell a travelogue. Here's how.
• Profitmaker: Planning Your Advertising
  June, 1996
  by Mark Bosko
  Advertising isn't optional for the growing video business--it's a must. Here's how to plan an effective ad strategy.
• Profitmaker: Moving Forward
  May, 1996
  by Mark Bosko
  There are only two directions your video business can go - forward or backward.
• Personal Video Distribution
  February, 1996
  by Mark Bosko
  Uncle Al's Ab Workout, Mike Jones' Kickin' Karate and The Beach Babe Experiment are just three of the hundreds of successfully marketed low-budget videos…
• On Ramp: VHS Distribution
  December, 1995
  by Mark Bosko
  VHS Distribution
• Camera Work: Learn from the Pros
  July, 1995
  by Jim Stinson
  Learn from the Pros
• Quick Focus
  February, 1995
  by Paula Lee
• Quick Focus
  January, 1995
  by Paula Lee
• Quick Focus
  November, 1994
  by Paula Lee
• Honing Your Ideas: From Concept to Finished Treatment
  December, 1994
  by Wynn Ponder
  Without a plan, your video can flounder from lack of direction. In this article, we'll detail how to take your video idea from concept to finished treatment.