Storytelling has been around since humans were able to communicate with each other. What evolves are the mediums in which we tell these stories. It’s easy to get caught up in the flashy toys, the lights, cameras, the action. It’s easy to get wrapped up in the lifestyle or the attention that being a creator entails. But, at the core of most great pieces of art or entertainment is a really good story.
We’ve all been there, you know that moment when you realize you forgot something really important like filling up the tank before a long trip. Or leaving your phone at home with no time to go back and get it. Well that’s what it’s like when you show up on a video shoot with no lights.
Your script and locations are locked, your cast and crew have been selected, everything is in place to begin production. Well, almost everything. The one thing you don’t have – or don’t have enough of – is money! Now what?