Creating a commercial for a business is a series of steps that, if well planned and executed, create an effective selling tool for your client. The client is the person who has the final say and writes the checks, so the first meeting is crucial. Using these methods can give you a head start on the pathway to making a great commercial for your client.
A few directors of rock documentaries - an emerging genre that covers the music world - offer us some insight into how they were able to get their dream off the ground and into production using alternative financing and non-traditional means.
We may become documentarians, wedding videographers, broadcast cameramen or indie filmmakers, but one thing holds true for almost everyone who works in the medium of video: We first became intrigued by moving pictures from watching Hollywood genre movies as kids. And no wonder!
Specialized video tools are necessary to make good productions better. Here's a quick look at the ikan T-Slate and MovieSlate for ipads, a great tool for work in the field. Also a look into the future - will mobile phones shoot 4k footage soon? And "Who Are You?" Videomaker wants to know who our readers are - take our survey, let your voice be heard!
Video creation is sometimes a singular business, but video producers are a social lot who work and play in many areas of video production and love to share their stories. This column introduces you to your fellow video producers.