Film Production and YouTube Video - Future Partners?
Jackson Wong - March 12th, 2013
Directors in Hollywood film production, are rarely young. Directors of a given YouTube video are less likely to be older than 35. These two generalizations are quite incorrect, now, more than ever.
Those that are immersed in media - meaning TV stations, newspapers, radio stations, film studios, music studios, book publishers, magazine publishers, and an Internet version of each have been talking at length about how entertainment is shifting. So often we'll read that a movie blockbuster or a hit TV show is only reaching a small percentage of potential viewers. This idea is best compared to the media that was available decades ago, such as I Love Lucy or M*A*S*H. Everyone watched them. That's 72 percent of homes with a television tuned to Lucille Ball or 106 million viewers out of 200 million possible U.S. citizens. Today's nearest competitor in terms of viewership are the big games at the end of the NFL season. Those football games reach about 110 million, but the U.S. is has grown to more than 300 million. OK, so now you should be in agreement that audiences are getting stretched thin.
