You can have the greatest gear in the world, with a digital cinema camera, great lighting, and a high end post system. You can have a huge crew of experts that are craftsmen in their trade. You can study your camera and gain experience until you're prepared for just about any type of shot.
Time and again, we've warned readers about the importance of audio in video. Audiences will tolerate -- some may even expect -- imperfections in a video's visuals, but they absolutely will not stand for poor quality audio. Tinny or muffled sound instantly breaks our suspension of disbelief; it can make it difficult to follow the storyline or really connect with the characters.
One of the most popular film genres among indie filmmakers for the last three years is found footage. The very term found footage has grown to be a divisive topic among old school film purists and the new, young talent flooding the industry regarding the legitimacy of a film that eschews the traditional hierarchy of established film crews in favor of cutting production costs to historically low funding thresholds.
When I'm on a shoot, I constantly think about what tool can take a camera shot from ordinary to extraordinary. There are some really great camera accessories out there that can help you achieve that exact goal. Who doesn't want to glide along the dolly track for that smooth shot, or throw on that stabilizer and get a great follow shot? Many times, just keeping your shot steady on a tripod can separate a beginner from a pro. However, relying too heavily on the tools in your arsenal can actually restrict your options.
Event videography can be a scary undertaking. Because, unlike almost any other sort of videography, you only have one shot to get it right. There's no way that a couple is going to agree to restage their entire wedding just because you messed up a shot, and likewise no band is going to put on a repeat performance because you forgot to prepare right.
I had the pleasure of auditing a portion of the videomaker basics of video production workshop a couple weeks ago. There are many basic rules when it comes to video, and there is a wealth of basic knowledge that continues to be the foundation for great production. Though I had been exposed to all of this before, it had been years since I had seen the fundamentals of good video production laid out so methodically. It caused me to really think about the basics again.